Digital Marketing

LEARNING, NETWORKING, AND CAREER OPPORTUNITIES

 
Explore Digital Marketing at the ATU School of Business and discover a world where creativity, technology, and strategy converge to redefine business success. Our program immerses students in the latest trends and techniques essential for success in today's ever-evolving business landscape. Dive into courses covering marketing research, social media marketing, digital analytics, consumer insights, and retailing, while gaining hands-on experience that prepares you to navigate how to offer the right product, at the right place, at the right time. Join us and unlock your potential to shape the future of digital marketing.

 

HANDS-ON LEARNING opportunities

  • Applied learning experiences consulting with small businesses through ATU’s Small Business Technology and Development Center to create social media marketing plans
  • Business Plan Competitions
  • Conduct marketing research for local organizations
  • Internships
  • Research
  • Simulations
  • Work with other students to promote on campus activities

 

SKILLS YOU WILL LEARN

  • Analytical and Technology skills
  • Communication
  • Consumer research and insights
  • Critical thinking
  • Problem solving

Students living in states bordering Arkansas receive in-state tuition.

Financial Aid is available for those who qualify. The Arkansas Tech University school code to use on the FAFSA is 001089.

Payment Options:

  • Financial Aid
  • Payment Plan
  • Graduate Assistantships


Calculate Tuition

You could work as a(n):

  • Consumer Insights
  • Marketing Analytics
  • Social Media Marketing
  • Retail Management

Alumni of our program work at:

  • Walmart
  • Tyson
  • Acxiom
  • ArcBest 
 

View the links below to better understand the courses, the course timeline, and who your faculty will be when you enroll as an ATU student.

Credentials that stack with this degree:

  • Google Analytics Certification
  • MBA

Stackable Credentials

Seamlessly integrate your marketing studies with an Advanced Certificate in Data Analytics. Explore how data analytics enhances marketing strategies by uncovering consumer insights, optimizing campaigns, and driving informed business decisions. Gain a competitive edge and prepare to leverage data-driven strategies that enhance campaign effectiveness and drive business success in a rapidly evolving market.

atu digital marketing
Point of Pride

The ATU College of Business is accredited by AACSB International.

IT'S TIME TO STEP UP

Find out how we will empower you to meet every challenge head-on.

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