Marketing-Digital Marketing Track Bachelor's Degree


Marketing is the discipline of creation, communicating, delivering and pricing products that have value to consumers. Understanding the marketplace and consumer insights are the keys to business success.

A track in Digital Marketing prepares students to work in the most dynamic and rapidly changing area of business. With courses in marketing research and analytics, integrated marketing communication, social media marketing, digital metrics and retailing and the virtual market place, students graduate with an understanding of how customers’ preferences and opinions are measured, how data is collected and analyzed and how marketing strategy is crafted to offer the right product for the right price in the right place to the most profitable customer.


HANDS-ON LEARNING opportunities

  • Applied learning experiences consulting with small businesses through ATU’s Small Business Technology and Development Center to create social media marketing plans
  • Business Plan Competitions
  • Conduct marketing research for local organizations
  • Internships
  • Research
  • Simulations
  • Work with other students to promote on campus activities



  • Analytical and Technology skills
  • Communication
  • Consumer research and insights
  • Critical thinking
  • Problem solving

Students living in states bordering Arkansas receive in-state tuition.

Financial Aid is available for those who qualify. The Arkansas Tech University school code to use on the FAFSA is 001089.

Payment Options:

  • Financial Aid
  • Payment Plan
  • Graduate Assistantships

Calculate Tuition

You could work as a(n):

  • Consumer Insights
  • Marketing Analytics
  • Social Media Marketing
  • Retail Management

Alumni of our program work at:

  • Walmart
  • Tyson
  • Acxiom
  • ArcBest 

View the links below to better understand the courses, the course timeline, and who your faculty will be when you enroll as an ATU student.

Credentials that stack with this degree:

  • Google Analytics Certification
  • Master's in Business
  • MBA


Point of Pride

The ATU College of Business is accredited by AACSB International.


Find out how we will empower you to meet every challenge head-on.