Business data analytics

Bachelor's Degree  | Russellville Campus | In Person and Blended

The business data analytics program prepares graduates to work with large data sets to develop predictive models that can be used to solve business problems and develop effective business strategies. This program is one of the very few offered in the nation at the undergraduate level.

HANDS-ON LEARNING opportunities

  • Internships
  • Simulations
  • Research


  • Critical thinkers with problem-solving quantitative reasoning, ethical reasoning and technology skills.
  • Knowledgeable in areas of software, database/data warehouse and research.
  • Capable of interpreting and communicating the results of data analysis in a clear, understandable way.
  • Skilled in the retrieval and analysis of data from multiple sources and platforms.
  • Managers of business intelligence who understand business requirements and have the ability to achieve strategic goals. 

About This Degree


Students living in states bordering Arkansas receive in-state tuition.

Financial Aid is available for those who qualify. The Arkansas Tech University school code to use on the FAFSA is 001089.

Payment Options:

  • Financial Aid
  • Payment Plan
  • Graduate Assistantships

Calculate Tuition


You could work as a(n):

  • Data analyst
  • Data scientist
  • Business intelligence
  • Data miner

Alumni of our program work at:

  • Walmart
  • Acxiom
  • ORS
  • Nasco
  • Winrock International
  • Humana
  • ArcBest


View the links below to better understand the courses, the course timeline, and who your faculty will be when you enroll as an ATU student.

Credentials that stack with this degree:

  • SAS Certification
  • ASQ Quality Engineer Certification
  • Excel Certification

Point of Pride

The ATU College of Business is accredited by AACSB International. Less than 5% of business programs have received AACSB accreditation, making it a very elite group.



Find out how we will empower you to meet every challenge head-on.