Preparation of Manuscript


All manuscripts must be written in English and submitted as a Word document. The document should not contain page numbers. The document should be in 12 Point Times New Roman font with 1" margins all around, and should contain the following material in the prescribed order.

  1. Page 1: Title of Article and Author Contact Information. The title of the article should be centered, bold, and all caps. Author contact information should include the author's university affiliation, current position, mailing address, e-mail, and phone number (double space between authors).
  2. Page 2: Abstract. Start with the title "Abstract" centered, bold, initial caps. This should be followed by the abstract text (250 500 words) typed in single space. Left justify all paragraphs, with no indent, and double space between paragraphs.
  3. Pages 3 and following: Title and Body of Paper. Enter the title again, centered and bolded, with initial caps. Double space after the title and proceed with the body of the paper. The body of the paper should be left justified and single-spaced with no indentations at the start of each paragraph. Double space between paragraphs. Major section headings should be centered, bolded; with initial caps. Subsection headings should be on a separate line and be left justified, bolded, with initial caps. Subsequent subheadings should be in bold italics on the same line as the text. All tables and figures should be included in the body of the paper.

Tables and Figures: Tables and figures should be placed within the text, not at the end of the manuscript. The headings for Tables and Figures should start with the term "Table" or "Figure" centered and bolded. Double-space after the heading. Tables should be numbered and figures should be alphabetized (e.g., Table 1; Figure A). The descriptive title for the table or figure should be centered and bolded two spaces below the heading. Tables should be centered on the page and have proper labeling of column headings, and other notations. Tables should be created with the Table function of Word (do not use the spacebar to create columns). Figures and artwork must be high quality JPEG or GIF files. The figure title should be typed on a separate line and should not be part of the image file.

Mathematical Notations: Notations should be clearly explained within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Unusual symbols and Greek letters should be identified. Equations that may be too wide to fit in a single column should be provided as an appendix. JBAO is published in HTML format, which does not handle equations very well. Therefore, authors should provide a gif or jpg image file for all equations. The image file should not contain the equation number, only the equation.

Endnotes: Do not use footnotes, since they do not convert well to HTML format. Rather, the author should use endnotes. If endnotes are used, they should be placed after the reference section. The endnotes should be numbered.

Images:Images can be included in the document, but authors should also keep a separate GIF or JPEG file for all images since these will be needed for final publication.

  1. References: Start the reference section immediately after the body of the paper with the title "References" centered and bolded. Each reference should be left justified and single spaced, with a double space between references. Reference citations within the text should consist of the author's last name and date of publication, without punctuation, enclosed within parentheses, and should be inserted before punctuation and/or at a logical break in the sentence. Bookmark links from the citation to a reference are preferred but not required. If several citations are needed, separate them with semicolons, and list alphabetically. Give the page number only if necessary. If the author's name has just been listed in the text, the date in parentheses is sufficient. If two or more works by an author have the same year, distinguish them by placing a, b, etc. after the year. Use et al. for works by four or more authors. For example:Jones' latest proposal (1979) has been questioned by some (Boston 1981; Brown 1990), but is generally accepted by others (Fritz 1979; Lang 1979; Rotwang 1984). Investigators (Cockburn et al. 1985; Hodges McCollum, and Hall 1981; Lee and King 1983) have found that...References should be single-spaced and placed at the end of the manuscript. Works by a single author should be listed chronologically; for multiple authors, alphabetically and then chronologically. References should be in the following format:

Books:Bagozzi, Richard P. 1980. Causal Models in Marketing. New York: Wiley.

Journals:Singh, Jagdip. 1991. "Understanding the Structure of Consumers' Satisfaction Evaluations of Service Delivery." Journal of the Academy of Marketing Science 19 (Summer): 223-244.

Multiple Authors:Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman. 1993. "The Nature and Determinants of Customer Experiences of Service." Journal of the Academy of Marketing Science 21 (Winter): 1-12.

Article in a Book Edited by Another Author:Levitt, Theodore. 1988. "The Globalization of Markets." In Multinational Marketing Management. Eds. Robert D. Buzzell and John A. Quelch. Reading, MA: Addison-Wesley, 186-205.

Unpublished Dissertations:Paterson, Karen S. 1985. "The Effects of Bilingual Labels in Buyer Behavior." Dissertation. University of California at Irvine.

  1. Appendices:If needed, the appendix should start with the title "Appendix" centered and bolded. If there are multiple appendices, each should be lettered (e.g., Appendix A).