Table of Contents

Editor’s Forward to Volume 17 Number 1

The Effect of Ambiguous Odor on Curiosity and Search Behavior: Implications for Consumers 

Stephen Juma, Southern Arkansas Univeristy

The Metaverse: Higher Education's Next Frontier

Kelly Price, East Tennessee State University

Juila Price, Carson Newman University

Engaging Students Online: The Effects of Course Modality, Computer Anxiety, and Computer Mediated Computer Anxiety 

J. Christopher Zimmer, University of Southern Mississippi

Usage Behaviors of E-Payment Services by Chinese Millennials (Generation Y) and Zoomers (Generation Z)

Alexander Chen, University of Central Arkansas

James Downey, University of Central Arkansas

Daryl Adopo, University of Central Arkansas

Simulating the Investment Selection Process in an Employer-Sponsored Plan: A Simple Activity for an Introductory Personal Finance Course

Chris Brune, Ouachita Baptist University

Dana Dixon, Ouachita Baptist University

Rigorous Relevance or Relevant Rigor: A Discussion of the Attributes of Academic Rigor and Practitioner Relevance

Rodney Carmack, Arkansas State University