The Department of Communication and Journalism offers the following areas of study at the undergraduate level: Speech Communication, Speech-Theatre option, Speech Education,Journalism-Print option, Journalism-Broadcast option, and Journalism-Public Relations option.
Spoken language is the genesis of human intellect and becomes the defining characteristic of our species as the mind is built through conversations with significant others. Judgments are made of character, intelligence and potential upon listening to an individual’s talk. The most articulate among us are given positions of power within relationships, groups, and organizations. Language in the grasp of a skilled speaker becomes a powerful tool for influence and leadership. It is for such roles in a myriad of communication channels that we endeavor to prepare our students through advising, coursework, training, activities, and modeling ethical behavior. The media extend our domain beyond the immediate range of our voice to the ether. The power of speech and the range of media mandate that we teach our students to transmit only high quality messages.
As an academic unit within Arkansas Tech University, the Department of Communication and Journalism has a threefold mission:
1. To teach students and other stakeholders the principles and techniques of effective communication in various contexts.
2. To prepare students for leadership roles within the communication professions, the region, and the society.
3. To enrich the intellectual and cultural experiences of the region through high quality oral performances and media transmissions.
Students who complete our programs should have the following competencies:
1. Communication competence—the ability to speak, to read, to write, and to listen effectively. Such competence is essential to continuing personal development and to participating as an informed citizen in our society. It is also the means by which we acquire, analyze, construct and transmit ideas.
2. Critical thinking—the ability to analyze issues logically so that one can make informed decisions in various circumstances.
3. Contextual competence—the ability to understand the needs of the situation or environment and to adapt one’s behavior in order to realize one’s goals whether in an interpersonal, group, organizational, public or media setting.
4. Leadership—the ability to assume appropriate leadership roles by ethically applying knowledge, intelligence and humanity to the needs of the situation, the people concerned, and the organization.
5. Aesthetic sensibility—the ability to recognize, value, and defend what is quality in human behavior and the performance arts.