College of
Arts & Humanities


Techionery Renovations Update




External Reviewers' Comments for the
2011-12 Program Review of B.A. in Speech



The Department of Communication and Journalism offers the following areas of study at the undergraduate level: Speech Communication, Speech-Theatre option, Speech Education,Journalism-Print option, Journalism-Broadcast option, and Journalism-Public Relations option.

Minors are offered in Speech, Journalism and Theatre.
On the graduate level, the department offers an MA in Multimedia Journalism. 
Students are involved in both the theoretical and applied dimensions of human communication in these programs. Consequently, students interested in further study and those interested in immediate career opportunities are served. With faculty guidance on the proper selection of courses, students can prepare for (1) graduate school, (2) public school teaching, (3) recreational or professional theatre, (4) print or broadcast journalism, (5) public relations, and (6) business or government employment requiring communication expertise.
Communication & JournalismBeing able to speak effectively has been recognized as an indicator of the well-educated person throughout recorded history. The ancient Greeks studied the theory and practice of communication under the label of “rhetoric,” which has also taken a central role in American education since the founding of Harvard in 1636. Even in today’s technologically sophisticated world, good human communication skills are vitally important for one’s personal and professional life. The study of communication in its original form, speech, or its evolved stages of print and electronic communication can prepare the student for citizenship in a democratic society, for more satisfying relationships, and for occupational success. 

Mission Statement:

Spoken language is the genesis of human intellect and becomes the defining characteristic of our species as the mind is built through conversations with significant others. Judgments are made of character, intelligence and potential upon listening to an individual’s talk. The most articulate among us are given positions of power within relationships, groups, and organizations. Language in the grasp of a skilled speaker becomes a powerful tool for influence and leadership. It is for such roles in a myriad of communication channels that we endeavor to prepare our students through advising, coursework, training, activities, and modeling ethical behavior. The media extend our domain beyond the immediate range of our voice to the ether. The power of speech and the range of media mandate that we teach our students to transmit only high quality messages.

As an academic unit within Arkansas Tech University, the Department of Communication and Journalism has a threefold mission:

     1.  To teach students and other stakeholders the principles and techniques of effective communication in various contexts.

     2.  To prepare students for leadership roles within the communication professions, the region, and the society.

     3.  To enrich the intellectual and cultural experiences of the region through high quality oral performances and media transmissions.


Students who complete our programs should have the following competencies:

     1.  Communication competence—the ability to speak, to read, to write, and to listen effectively. Such competence is essential to continuing personal development and to participating as an informed citizen in our society. It is also the means by which we acquire, analyze, construct and transmit ideas.

     2.  Critical thinking—the ability to analyze issues logically so that one can make informed decisions in various circumstances.

     3.  Contextual competence—the ability to understand the needs of the situation or environment and to adapt one’s behavior in order to realize one’s goals whether in an interpersonal, group, organizational, public or media setting.

     4.  Leadership—the ability to assume appropriate leadership roles by ethically applying knowledge, intelligence and humanity to the needs of the situation, the people concerned, and the organization.

     5.  Aesthetic sensibility—the ability to recognize, value, and defend what is quality in human behavior and the performance arts.