The Digital Marketing degree at Arkansas Tech University is built for the next generation of creators, strategists, and brand‑builders. In your courses, you’ll dive into areas like social media marketing, search engine optimization, marketing research, consumer behavior, and digital advertising and promotion. You’ll also gain hands-on experience with tools like Meta Ads Manager, Google Analytics, and other platforms used in top agencies and marketing teams. From retailing and branding to campaign analytics and marketing strategy, you’ll graduate with the skills and real-world experience needed to drive results in today’s fast-paced digital landscape. This is your digital era.
Our relevant, eight‑semester Digital Marketing major is tailored to help you complete your bachelor’s degree in just four academic years. From branding and marketing strategy to content creation and analytics, you’ll graduate ready to launch bold ideas, drive results, and keep up with the future of marketing.
View the Full Degree MapThe ATU academic catalog overviews every course, every requirement, and how it all builds toward your goals. Utilize your electives to earn a Business Data Analytics certificate and give yourself a strategic advantage!
Check Out the ATU CatalogThe LeMoyne Smith School of Business offers you the option to obtain both the BSBA and the Masters in Business Administration through an Accelerated Bachelor to Master Degree Program (AB2M). Utilize your financial aid to earn dual credit towards both undergraduate and graduate degrees.
Go Further with AB2Mnew digital marketing jobs are expected to open every month in the U.S. over the next decade (U.S. Bureau of Labor Statistics)
of businesses say they are increasing investment in digital marketing roles
average annual wage for Marketing Research Analysts and Marketing Specialists (U.S. Bureau of Labor Statistics)
Wondering what it’s actually like to be a digital marketing major at ATU?
Meet the students who know it best. Karson, Nikki, and Will are balancing account
takeovers, campus promotions, and marketing management, and having fun doing it! Thinking
about joining the program? Click a photo to message them on Instagram and get gold
standard guidance on life as an ATU marketing student.
Alumni of our program work at: