Digital Marketing

Launch your digital era

The Digital Marketing degree at Arkansas Tech University is built for the next generation of creators, strategists, and brand‑builders. In your courses, you’ll dive into areas like social media marketing, search engine optimization, marketing research, consumer behavior, and digital advertising and promotion. You’ll also gain hands-on experience with tools like Meta Ads Manager, Google Analytics, and other platforms used in top agencies and marketing teams. From retailing and branding to campaign analytics and marketing strategy, you’ll graduate with the skills and real-world experience needed to drive results in today’s fast-paced digital landscape. This is your digital era.

 

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Academic Information

Degree Map

Our relevant, eight‑semester Digital Marketing major is tailored to help you complete your bachelor’s degree in just four academic years. From branding and marketing strategy to content creation and analytics, you’ll graduate ready to launch bold ideas, drive results, and keep up with the future of marketing.

View the Full Degree Map
Academic Catalog

The ATU academic catalog overviews every course, every requirement, and how it all builds toward your goals. Utilize your electives to earn a Business Data Analytics certificate and give yourself a strategic advantage!

Check Out the ATU Catalog
Integrated MBA

The LeMoyne Smith School of Business offers you the option to obtain both the BSBA and the Masters in Business Administration through an Accelerated Bachelor to Master Degree Program (AB2M). Utilize your financial aid to earn dual credit towards both undergraduate and graduate degrees.

Go Further with AB2M

Market Research

10,000+

new digital marketing jobs are expected to open every month in the U.S. over the next decade (U.S. Bureau of Labor Statistics)

68%

of businesses say they are increasing investment in digital marketing roles

$83,190

average annual wage for Marketing Research Analysts and Marketing Specialists (U.S. Bureau of Labor Statistics)

Why Study Digital Marketing?

Dive into the strategy, psychology, creativity, and data that is digital marketing. At ATU, you’ll learn from faculty who apply today's trends and give you the opportunity to work on projects with actual clients. Whether you want to run your own brand, join an agency, or lead digital strategy for a company, this program gives you the skills, mindset, and momentum to make it happen.

Good as Gold Ambassadors

Wondering what it’s actually like to be a digital marketing major at ATU?

Meet the students who know it best. Karson, Nikki, and Will are balancing account takeovers, campus promotions, and marketing management, and having fun doing it! Thinking about joining the program? Click a photo to message them on Instagram and get gold standard guidance on life as an ATU marketing student.

Let's Get Social

Karson Hutchins Karson Will Aaron Will Nikki Victory Nikki
  • Consumer Insights Specialist
  • Market Research Analyst
  • Social Media Manager
  • Advertising & Promotions Manager
  • Chief Marketing Officer
  • SEO Specialist
  • Marketing Director
  • Public Relations Manager
  • Marketing Data Analyst

Alumni of our program work at:

  • Walmart
  • Tyson
  • Acxiom
  • ArcBest 
  • Saatch & Saatchi X
  • Sam's Club
 
Want to keep up with the content that our marketing students are creating? Follow @viralcollege and @marketing_taylorsversion and watch our classes go viral!

Meet the A-Team

Kevin Mason Kevin
Mason Professor of Marketing LeMoyne Smith School of Business View Profile >
John Narcum John
Narcum Associate Professor of Marketing LeMoyne Smith School of Business View Profile >
Katie Hook Katie
Hook Instructor of Business Administration LeMoyne Smith School of Business View Profile >