Digital Marketing

Launch your digital era

The Digital Marketing degree at Arkansas Tech University is built for the next generation of creators, strategists, and brand‑builders. In your courses, you’ll dive into areas like social media marketing, search engine optimization, marketing research, consumer behavior, and digital advertising and promotion. You’ll also gain hands-on experience with Google Analytics and other platforms used in top agencies and marketing teams. From retailing and branding to campaign analytics and marketing strategy, you’ll graduate with the skills and real-world experience needed to drive results in today’s fast-paced digital landscape. This is your digital era.

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Academic Information

Degree Map

Our relevant, eight‑semester Digital Marketing major is tailored to help you complete your bachelor’s degree in just four academic years. From branding and marketing strategy to content creation and analytics, you’ll graduate ready to launch bold ideas, drive results, and keep up with the future of marketing.

View the Full Degree Map

Academic Catalog

The ATU academic catalog overviews every course, every requirement, and how it all builds toward your goals. Utilize your electives to earn a Business Data Analytics certificate and give yourself a strategic advantage!

Check Out the ATU Catalog

Integrated MBA

The LeMoyne Smith School of Business offers you the option to obtain both the BSBA and the Masters in Business Administration through an Accelerated Bachelor to Master Degree Program (AB2M). Utilize your financial aid to earn dual credit towards both undergraduate and graduate degrees.

Go Further with AB2M

The Only ANA University Partner in Arkansas

Arkansas Tech University is proud to be the only university in Arkansas with an institutional membership in the Association of National Advertisers (ANA). Through a generous partnership with Maxtab Inc., ATU marketing students enjoy unparalleled access to the same industry-leading advertising insights, proprietary data, and professional certification resources used by the world's top brands.

This exclusive membership bridges the gap between the classroom and the boardroom, providing students with:

Real-World Data: Direct access to ANA’s deep library of marketing benchmarks and case studies.
Industry Connections: Networking opportunities and guest speaker sessions featuring executives from global agencies.
Professional Edge: Real-time trends and insights that prepare graduates to lead in the fast-evolving digital marketing landscape.

This exclusive membership puts ATU on the map with top national programs. You can view our official listing on the Association of National Advertisers (ANA) University Partner Page.

Market Research

10,000+

new digital marketing jobs are expected to open every month in the U.S. over the next decade (U.S. Bureau of Labor Statistics)

growth projected for digital designers and web developers through 2034 (U.S. Bureau of Labor & Statistics)

$83,190

average annual wage for Marketing Research Analysts and Marketing Specialists (U.S. Bureau of Labor Statistics)

Why Study Digital Marketing?

Dive into the strategy, psychology, creativity, and data that is digital marketing. At ATU, you’ll learn from faculty who apply today's trends and give you the opportunity to work on projects with actual clients. Whether you want to run your own brand, join an agency, or lead digital strategy for a company, this program gives you the skills, mindset, and momentum to make it happen.

Arkansas’s Exclusive Gateway to the National Millennial & Gen Z Community (NMGZ)

Arkansas Tech University is proud to be the only university in Arkansas invited to join the National Millennial and Gen Z Community (NMGZ). This prestigious community is dedicated to bridging the gap between young leaders and corporate executives to challenge stereotypes and shape the future of global marketing. Thanks to the visionary support and generous donation of Jimmy Ferguson, ATU marketing students have a seat at the table with the world’s most influential brands.

While open to all business majors, this community is a powerhouse for Digital Marketing students looking for real-world influence. In the past year alone, our members have traveled to Boston, D.C., Los Angeles, Dallas, and New York City to engage in high-level strategy sessions.

Our students network directly with decision-makers at world-class organizations, including:

Tech & Media: Meta, Disney, NBCUniversal
Agencies & Retail: Ogilvy, Macy’s, Converse, Nestle
Government & Sports: The White House, Dallas Mavericks, U.S. Chamber of Commerce

View ATU on the National Member List

FAQ: Your Career in the Age of AI

Will AI replace my career in Digital Marketing?

AI is a powerful tool, but it lacks the strategic mind of a marketer. While many companies now use AI, they are struggling to find people who can lead those tools effectively and ethically. According to the Salesforce Tenth Edition State of Marketing Report (2026), 75% of marketers have adopted AI, but the majority are still struggling to move beyond basic content generation to advanced Agentic AI strategy. At ATU, we focus on professional integrity and AI leadership. You will graduate as a strategist who knows how to move beyond simple content creation to oversee a brand’s digital presence with a focus on honesty, accuracy, and long-term success.

How does ATU prepare me to compete with AI-generated content?

We focus on the one thing AI can't do: understand human consumer behavior. AI is a pattern-matching engine that can only repeat the past. It cannot feel empathy or understand the "why" behind a customer's decision. At Arkansas Tech, you will master consumer psychology, learning to build the deep, emotional trust that is required for brand loyalty. In a world of automated noise, the ability to create authentic human connection is the ultimate competitive advantage.

Why is marketing more important now that everyone has access to AI?

Because of the entrepreneurial surge. As AI lowers the barrier to entry, more small businesses are launching than ever before. This creates a crowded, hyper-competitive marketplace where everyone has the same tools. The only way for an Arkansas startup or a global brand to stand out is through effective strategic marketing. Businesses are desperate for marketers who can use AI to cut through the clutter and drive revenue. Without a human strategist, AI is just a megaphone for noise.

What is the real-world outlook for my salary and stability?

The future is high-growth and high-reward. Marketing leaders cite "skills gaps" as their top challenge, despite high AI adoption (Salesforce), and according the U.S. Bureau of Labor and Statistics, employment for digital designers and web developers is projected to grow 7% through 2034, which is much faster than average for all occupations. We prepare you to be the strategist that businesses cannot afford to lose.

Good as Gold Ambassadors

Wondering what it’s actually like to be a digital marketing major at ATU?

Meet the students who know it best. Will and Nikki are balancing account takeovers, campus promotions, and marketing management, and having fun doing it! Thinking about joining the program? Click a photo to message them on Instagram and get gold standard guidance on life as an ATU marketing student.

Let's Get Social

Will

Nikki

Consumer Insights Specialist
Market Research Analyst
Social Media Manager
Advertising & Promotions Manager
Chief Marketing Officer
SEO Specialist
Marketing Director
Public Relations Manager
Marketing Data Analyst

Alumni of our program work at:

Walmart
Tyson
Acxiom
ArcBest
Saatch & Saatchi X
Sam's Club

Google Analytics Certification
Advanced Certificate in Business Data Analytics
Master of Business Administration
Business Data Analytics Minor
Microsoft Applications Certificate

Want to keep up with the content that our marketing students are creating? Follow @viralcollege and @marketing_taylorsversion and watch our classes go viral!

Meet the A-Team

Kevin
Mason Professor of Marketing LeMoyne Smith School of Business View Profile >

John
Narcum Associate Professor of Marketing LeMoyne Smith School of Business View Profile >

Katie
Hook Instructor of Business Administration LeMoyne Smith School of Business View Profile >