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NarcumDr. John Narcum

Assistant Professor of Marketing

Management and Marketing
Rothwell Hall
106 W O St
Russellville, AR 72801
Phone: (479) 880-4346
E-mail: jnarcum@atu.edu

Education

BSBA - Arkansas Tech University
MBA - University of Central Arkansas
PHD - University of Memphis

Recently Taught Courses

MKT 3063 - SOCIAL MEDIA MARKETING
MKT 3153 - MARKETING RESEARCH/ANALYSIS
MKT 4013 - DIGITAL METRICS
MKT 4063 - INTEGRATED MKT COM DIGITAL AGE
MKT 4103 - ST: HONORS MARKETING RESEARCH
MKT 6103 - DIGITAL MARKETING STRATEGY
MKT 6113 - STRATEGIC SOCIAL MEDIA MKT
MKT 6153 - CONSUMER INSIGHTS

BIO

Dr. John Narcum has a Ph.D. in marketing from the University of Memphis and is currently an Assistant Professor of Marketing at Arkansas Tech University. John teaches digital marketing classes, and his research interests include the areas social media marketing, non-profit marketing, and consumer behavior. John has published his research in a variety of journals including Business Strategy and the Environment, Review of Business Research and the Journal of Business Administration Online.

PUBLICATIONS IN THE LAST FIVE YEARS

Jones, S., Mason, K., & Narcum, J. (2019) Fast Food Strategic Advantage. Review of Business Research. 19 (1), 5-12.

Amini, M., Bienstock, C. C., & Narcum, J. (2018). Status of Corporate Sustainability: A Content Analysis of Fortune 500 Companies. Business Strategy and the Environment, 27(8), 1450-1461.

Narcum, J., Havard, C., & Mason, K. (2016). The Impact of Twitter Transgressions on an Athlete’s Brand. Journal of Business Administration Online, 14(2), 1-8.

Narcum, J., & Coleman, J. (2015). You Can’t Fool Me! Or Can You? Assimilation and Contrast Effects on Consumers’ Evaluations of Product Authenticity in the Online Environment. Journal of Asian Business Strategy, 5(9), 200-207.

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