BIO

Dr. Kevin Mason has MBA and PhD degrees in marketing from the University of Arkansas and is currently a Professor of Marketing with over thirty years at Arkansas Tech University in the USA. Kevin’s journal publications total twenty-seven and, in addition, he has over thirty published proceedings. His primary research interest is examining how consumers process marketing information to formulate product evaluations. His work has been published in several journals including the Journal for the Academy of Marketing Science (JAMS), Journal of Consumer Marketing, Journal of Marketing Theory and Practice, Journal of Customer Behavior, and the Journal of Foodservice Business Research.

PUBLICATIONS IN THE LAST FIVE YEARS

Mason, A., Narcum, J. & Mason, K. (2020). Changes in Consumer Decision-Making Resulting from the COVID-19 Pandemic. Journal of Customer Behavior, 19(3). 

Jones, S., Narcum, J., & Mason, K (2019). Fast Food Strategic Advantage, Review of Business Research, 19 (1), 5-12. 

Tucci, J., Mason, A. & Mason, K. (2017). Anti-Fracking Pressure on the Oil and Gas Industry: A Qualitative Meta-Review of the Literature, Academy of Business Journal, 8 (2), 18-26. 

Tucci, J., Mason, A. & Mason, K. (2017). Anti-Fracking Pressure on the Oil and Gas Industry: A Qualitative Meta-Review of the Literature, Academy of Business Journal, 8 (2), 18-26.

Mason, K., Jones, S., Benefield, M. & Walton, J. (2016). Building Consumer Relationships in the Quick Service Restaurant Industry. Journal of Foodservice Business Research, 19(4), 368-381.

Mason, A. & Mason, K. (2016). Collegiate Sports: Are You a Fan? Journal of International Management Studies, 16 (1), 19-34.

Walton, J., Mason, A. & Mason, K. (2016). Marketing Analysis of the Pharmaceutical Manufacturing Industry. Journal of International Economics and Business, 16 (4), 81-86.

 

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