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ATU’s brand exists to build recognition, reinforce trust, and support the university’s mission through consistent, intentional communication.

Use these quick links to get started, or read through the details in each tab. You can also check out the Knowledge Base for FAQs.

The ATU brand is more than just our logos, but our logos are a unique and significant symbol that represents the institution’s past, present, and future. 

The University has a responsibility to use them consistently and correctly, positioning the logos as a representation of ATU’s full, authentic brand. Without consistency in the use of our logos, we create confusion and lose brand recognition and credibility with our external audiences.

  • All official logos are available to download via SharePoint (here) 
    • note: if it's not in SharePoint, it's probably not approved for use
  • Need a departmental logo that’s not in SharePoint? Fill out this form and we'll make it for you
  • See Our Licensed Vendors

The ATU logos can not be edited or altered in any way, and cannot be combined with other logos or text. Please review the Brand Guidelines for full details. 


ATU has 3 official types of logos


 
 
 
 
 
 
 
 
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Colors

Color is a powerful driver of human emotion. Harnessing this power consistently and correctly will connect audiences to the ATU brand. ATU’s primary palette is bold and confident, and is balanced by a sophisticated secondary palette. Collectively, this color palette communicates ATU’s authentic story of empowerment and transformation. The primary color system encompasses virtually all recruiting and admission-focused communication, and is the front-facing palette for the University.

ATU Gold
  • PMS: 116
  • RGB: 255, 205, 0
  • CMYK: 0,10,98,0
  • HEX: #FFCD00
ATU Green
  • PMS: 343
  • RGB: 17, 87, 64
  • CMYK: 87, 13, 72, 56
  • HEX: #00533E

 

All of the official ATU colors can be accessed via the official ATU Brands in Adobe Express!

Access The Brand

 

Hex and Swatches

Templates

We offer pre-designed templates that you can edit as needed. We try to add options as often as possible. You can also access official colors, fonts, and logos via the Official ATU Brand (here) in Adobe Express.

Template Libraries

Campaign Branded Templates Presentation Templates

 

How to Access the Adobe Express Templates

  1. Visit Adobe Express
  2. Click "Log in with Adobe ID”
  3. Type in your OneTech username and click “Continue”
  4. Click "Company or School Account”
  5. Sign into OneTech with your credentials

 

What Is Adobe Express?

Adobe Express is an online tool that allows you to create content like:

  • Social Media Posts
  • Trifold Brochures
  • Flyers
  • GIFs
  • and more

You can also use it to:

Anyone with a OneTech ID has FREE access to Adobe Express

 

Photography

The campus photojournalist works in ATU’s University Relations department.

You can access ATU’s photo database using your OneTech credentials.

PhotoShelter Image Database

 


 

Stationery/Business Cards

ATU partners with Morpho, who designs and supplies our stationery and business cards.

For questions about this process in particular, please reach out directly to Morpho by contacting our representative, Dennis Cogan (dennis@MorphoPrinting.com).

Get Started With An Order

The vendor is Paragon DBA Morpho Printing, T01314865.
You may save your order for later if you need to wait for a PO to come through.