In a world driven by information, businesses need more than instinct. They need insight. The Business Data Analytics (BDA) program at Arkansas Tech University helps students learn how to turn complex data into smart business decisions. As one of the first undergraduate BDA programs of its kind in the United States, this major combines business strategy, statistics, and in-demand tech skills like data visualization, SQL, and Python. This program prepares you to think ahead, work smarter, and solve tomorrow’s business challenges with the tools of today. If you are curious, analytical, and ready to solve real-world problems, BDA at ATU is a strong place to start.
Our Business Data Analytics degree follows a clear, structured eight-semester plan that helps you complete your bachelor’s degree in four academic years. With a focus on hands-on skills and real-world applications, the roadmap keeps you moving toward your career goals every semester.
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The ATU Academic Catalog includes complete course descriptions, prerequisites, and degree requirements. Whether you want to explore specific analytics classes, understand the integration with business courses, or plan your electives, the catalog is your comprehensive guide.
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The LeMoyne Smith School of Business offers you the option to obtain both the BSBA and the Masters in Business Administration through an Accelerated Bachelor to Master Degree Program (AB2M). Utilize your financial aid to earn dual credit towards both undergraduate and graduate degrees.
Go Further with AB2Mof the first undergraduate Business Data Analytics programs in the U.S.
projected growth in analytics-related careers (U.S. Bureau of Labor Statistics)
of students work with real datasets and tools like Excel, Python, and SQL