Elisabeth J. Teal; North Georgia College & State University
MEASURING THE FINANCIAL VALUE OF BRAND EQUITY: THE PERPETUITY PERSPECTIVE
Justin Anderson
THE EFFECTS OF ADVERTISING ON CYPRIOT CONSUMER BEHAVIOR
Lycourgos Hadjiphanis; European University Cyprus
APPLICATION OF MANAGEMENT CONCEPTS TO ERP IMPLEMENTATION
Robert L. Hurt; California State Polytechnic University Pomona
THE STABILITY OF THE U.S. ECONOMY
Richard W. Taylor and David F. Kern; Arkansas State University
ASSESSING TRAINING EFFECTIVENESS IN LARNACA'S HOTELS
Michael Anastasiou; International College Cyprus
