Spring 2003, Vol. 2 No. 1 Past Issue
An Effort To Measure Value-Added In The Money And Banking Course
Gene Cole and Richard Smith, Arkansas Tech University
The Benefits of Higher Brand Equity
Kevin Mason, Arkansas Tech University
A Cross-Industry Analysis Of Vertical Integration Strategies: an Exploratory Study
Richard T. Mpoyi, Middle Tennessee State University
Srinivas Nippani, Texas A&M University, Commerce Pu Liu, University of Arkansas, Craig Schulman, Texas A&M University