An Effort To Measure Value-Added In The Money And Banking Course 

Gene Cole and Richard Smith, Arkansas Tech University 

The Benefits of Higher Brand Equity

Kevin Mason, Arkansas Tech University

A Cross-Industry Analysis Of Vertical Integration Strategies: an Exploratory Study 

Richard T. Mpoyi, Middle Tennessee State University 

The Clientele Effect Of Spinoffs - Further Evidence From The Effective Date Of Corporate Divestitures 

Srinivas Nippani, Texas A&M University, Commerce Pu Liu, University of Arkansas, Craig Schulman, Texas A&M University