Elizabeth Underwood
Director of Marketing and Communications
- Develop, oversee, and protect the university brand.
- Develop and maintain cross-functional relationships with internal university stakeholders.
- Direct the strategy for media buys and maintain vendor contracts.
- Coordinate with procurement, and other offices, for oversight of contracts and preparation of scope of criteria for bid solicitations.
- Oversee print and mailing purchasing and maintain vendor contracts.
- Coordinate the management of content on external website; editing website pages as needed.
- Provide management support for website strategy development and implementation.
- Provide management support for content marketing and social media strategy implementation on all top-level university social media accounts.
- Provide management support for print publication development, printing, and distribution.
EDUCATION HISTORY
- BA - Graphic Design, Arkansas Tech University
- MA - Graphic Design, Northwestern State University of Louisiana
Professional History
- Director of Marketing & Communications, Arkansas Tech University, September 2023 to Present
- Interim Director of Marketing & Communications, Arkansas Tech University, August 2022 to September 2023
- Director of Publications & Creative Services, Arkansas Tech University, May 2022 to September 2023
- Senior Graphic Designer Winthrop Rockefeller Institute June 2019 - May 2022
- Creative Services Manager Arkansas Tech University January 2014 - May 2019
About Elizabeth
- She has been a member of the University & Colleges Designers Association (UCDA) since 2018 and served as the President of the Board of Directors for a one-year term in 2021. She is now a proud Emeritus Member.
- She has been a member of the Arkansas Council for Women in Higher Education since 2024.
- She was awarded the Employee of the Month by the Division of Student Affairs in October 2023.