Elizabeth Underwood

Director of Marketing and Communications

  • Develop, oversee, and protect the university brand.
  • Develop and maintain cross-functional relationships with internal university stakeholders.
  • Direct the strategy for media buys and maintain vendor contracts. 
  • Coordinate with procurement, and other offices, for oversight of contracts and preparation of scope of criteria for bid solicitations. 
  • Oversee print and mailing purchasing and maintain vendor contracts.
  • Coordinate the management of content on external website; editing website pages as needed.
  • Provide management support for website strategy development and implementation.
  • Provide management support for content marketing and social media strategy implementation on all top-level university social media accounts.
  • Provide management support for print publication development, printing, and distribution.

EDUCATION HISTORY

  • BA - Graphic Design, Arkansas Tech University
  • MA - Graphic Design, Northwestern State University of Louisiana

Professional History

  • Director of Marketing & Communications, Arkansas Tech University, September 2023 to Present
  • Interim Director of Marketing & Communications, Arkansas Tech University, August 2022 to September 2023
  • Director of Publications & Creative Services, Arkansas Tech University, May 2022 to September 2023
  • Senior Graphic Designer Winthrop Rockefeller Institute June 2019 - May 2022
  • Creative Services Manager Arkansas Tech University January 2014 - May 2019

About Elizabeth

  • She has been a member of the University & Colleges Designers Association (UCDA) since 2018 and served as the President of the Board of Directors for a one-year term in 2021. She is now a proud Emeritus Member. 
  • She has been a member of the Arkansas Council for Women in Higher Education since 2024.
  • She was awarded the Employee of the Month by the Division of Student Affairs in October 2023.

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