Curriculum
The matrix below is a sample plan for all coursework required for this program.
- Freshman
Fall Spring ENGL 1013 Composition I1 3 ENGL 1023 Composition II1 3 Fine Arts & Humanities1 3 Fine Arts & Humanities1 3 COMS 1333 Web Publishing I 3 U.S. History/Government1 3 MATH 1113 College Algebra2 3 MATH 2223 Quantitative Business Analysis2 3 BUAD 1111 Introduction to Business 1 COMM 2173 Business and Professional Speaking 3 BUAD 2003 Business Information Systems 3 Total Hours 16 Total Hours 15 - Sophomore
- Junior
- Senior
Fall Spring MGMT 4013 Management Information Systems 3 MGMT 4083 Business Policy 3 MKT 4013 Digital Metrics 3 MKT 4143 Marketing Strategy 3 MKT 4063 IMC in a Digital Age 3 General Elective 6 Approved Elective3 3 General Elective 3 Total Hours 15 Total Hours 12
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and
a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering
graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3Approved electives include:
COMS 2333 Web Publishing II,
JOUR 3173 Public Relations Principles,
MKT 3103 Selling and Sales Management,
MKT 4033 Internship in Marketing I,
MKT 4053 Sport and Event Marketing,
MKT 4093 International Marketing,
MGMT 4103 Supply Chain Management, and
MGMT 4113 Managerial Issues in Electronic Commerce