Licensing & Promotional Items

The mission of Arkansas Tech University's Licensing program is to protect and promote the Arkansas Tech University brand and to ensure the public can properly identify and associate the University's name and logos with officially licensed products.

This site includes information for those who wish to use the Arkansas Tech University marks or become a licensee of Arkansas Tech University. It will detail the functions and policies of Arkansas Tech University's licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using Arkansas Tech University marks.

The licensing program is a resource for all members of the Arkansas Tech University community and the vendors who work with the University and was designed to ensure consistent and appropriate use of Arkansas Tech University's visual identity. Additionally, the program enables Arkansas Tech University to share in the benefits derived from the commercial use of these trademarks.

Please review the Athletics Visual Standards Manual for more specific information regarding use guidelines. The new academic manual will be available during summer 2020.

All Arkansas Tech University trademarks and service marks are the property of Arkansas Tech University.

Licensing & Promotional Services can be requested via the MARCOMM Project Request Forms.

Request MARCOMM Services

  • Business Cards
  • Stationery
  • Letterhead
  • Promotional Items


The steps for the approval process for student organizations and university departments can be found below. Also, a directory of local and national licensees of Arkansas Tech University can be accessed from this page.

Student organizations and university departments who wish to use Arkansas Tech University marks on apparel (such as t-shirts, hats, sweatshirts, etc.), gift items (such as mugs, key chains, jewelry, etc.) and miscellaneous items (such as flash drives, bottled water, etc.) must follow these steps.

Most orders by student organizations or on campus departments are not subject to the 12% royalty fee. Items being sold for profit may be subject to royalty fees. Please contact Brandi Colllins, the Arkansas Tech University Licensing Manager, for more information. 

Steps for Approval

  1. Select a Licensed University Vendor.*For t-shirts, MARCOMM will assist in the bid process to get you the best price. This is required for orders using university funds. Foundation and Agency purchases do not require a bid.
  2. Request Artwork if you need it or complete the Artwork Approval Form to submit a proof of artwork you've created.
  3. Once the request form is received, MARCOMM will review your submission and/or provide artwork options to you. You will receive an email when your submission is reviewed.
  4. Complete the ATU Controller's office Student Prize/Giveaway Form for approval. *This is required for items using departmental funds.
  5. Contact your vendor to place your order. Send final proof to the Arkansas Tech University Licensing Manager prior to product production. 
  • Typically, the review process is 1-2 university business days. Each request is reviewed on a case-by-case basis to ensure compliance with Arkansas Tech University policies.

  • If your vendor artwork/product proof is not approved, but will be with corrective changes, you will receive an email clarifying the changes needed for approval. It is your responsibility to ensure the vendor makes the corrective changes and submits the design on Learfield Licensing Partners’ “Trademarx” website or directly to MARCOMM.

  • Merchandise produced without authorization infringes on Arkansas Tech University’s trademarks and will be subject to all available legal remedies. 

The purpose of Arkansas Tech University's licensing program is to ensure that Arkansas Tech University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of Arkansas Tech University. The program also ensures the quality, content, production and distribution of products meets Arkansas Tech University's standards.

Arkansas Tech University has contracted with CLC for its licensing program. CLC acts as an intermediary for Arkansas Tech University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner. 


Arkansas Tech University utilizes CLC as its primary licensing agent. Learfield assists Arkansas Tech University with the following:

  • Facilitating the license application process
  • Executing the licensing agreements 
  • Marketing the Arkansas Tech University brand to potential manufacturers
  • Monitoring the marketplace for unlicensed use of trademarks
  • Collecting royalty payments
  • Conducting compliance review audits of licensed manufacturers

In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.

All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 12% of the wholesale price of an individual product.

Information on the services CLC provides, including a copy of an application and license agreement, can be found at

Learfield Licensing Partners

1075 Peachtree Street
Suite 3300
Atlanta, GA 30309

Phone: 770.956.0520
Fax: 770.955.4491 

The Collegiate Licensing Company (CLC) was founded in 1981 by Bill Battle after he signed legendary coach Paul “Bear” Bryant to a licensing agreement. In the process of developing a licensing program for Coach Bryant, Battle discovered that The University of Alabama did not have a licensing program. Alabama soon signed on as the first university client. Eight other schools quickly followed, and an industry was born.

Today, CLC is a dynamic, innovative collegiate licensing agency, resulting from the merger of two industry pioneers, IMG College Licensing and Learfield Licensing Partners. CLC continues to be the driving force in collegiate licensing and at the forefront of every evolution of the market.

Arkansas Tech University licensees are encouraged, within the stated guidelines, to be creative in the application of Arkansas Tech University trademarks. All designs are subject to approval by Learfield Licensing Partners and the Arkansas Tech University Licensing Coordinator prior to production.

The Academic Visual Standards Manual (available summer 2020) and Athletics Visual Standards Manual provide the Arkansas Tech University community and commercial designers with thorough explanation of the visual standards to be used for all printed, electronic, promotional and retail items.

Student organizations and University departments should consult with MARCOMM prior to the start of design projects to determine the goal and concept of each project. All print designs must be reviewed by prior to their production to ensure adherence to the University's visual standards.

Licensees should consult with Trademark Licensing 479-498-6038 prior to the start of design projects if they have questions about the concept of each project adhering to the University’s visual standards.

Academic Visual Standards Manual
Version 3 (updated 12/12/2014)
* For reference only. A new version will be available summer 2020

Athletics Visual Standards Manual
Version 3 (updated 12/12/2014)

Note: Due to differences in monitor color calibrations and printers, the colors you see in the PDF's below may not appear accurate. Please see the information on Arkansas Tech University identity colors in either guide for specifications.

Arkansas Tech University licenses its trademarks, monitors their use and takes appropriate legal action with respect to infringements of its trademarks because failure to challenge infringements can result in the loss of rights in the trademarks.

A single improper use of a trademark does not invalidate it, but repeated improper use or a pattern of inattention to proper usage can be most damaging. Arkansas Tech University takes the protection of our name and trademarks very seriously. Along with CLC, Arkansas Tech University will use every means within the law to vigorously pursue any infringement of our trademark rights.

To determine whether a product is licensed, look for the licensed product label (represented below). All licensed manufacturers of Arkansas Tech University products are required to display this label on the product or on the packaging.

Any suspected misuse or unlicensed use of the University’s name or trademarks should be reported immediately to the licensing department.

Every time you buy an official licensed Arkansas Tech University product, the manufacturer returns a portion of that money to the University. This "Officially Licensed Collegiate Products" label is your assurance that the merchandise you purchase is "Official" and has been approved by Arkansas Tech University. Before you buy, look for the label.