Frequently Asked Questions
Licensing costs can be found at www.clc.com.
A trademark or service mark is a word, name, phrase, symbol or any combination thereof
that identifies and distinguishes goods or services of one party from those of others.
A trademark is a brand name. Rights in trademarks arise as a result of the use of
the marks in commerce to identify the source or origin of goods and services. In addition,
a trademark remains the property of the owner so long as the owner continues to use
it properly and protects its authenticity as a trademark.
Any mark, name, logo, symbol, nickname, abbreviation, word, mascot, slogan, uniform
insignia or landmark that is associated with Arkansas Tech University and is distinguishable
from any other university, team or organization.
Any individual or company that wishes to receive Arkansas Tech University's express
permission to use any or all of its trademarks/logos on products or for services sold
in the marketplace, whether wholesale, retail or online. Other activities, such as
some noncommercial use of trademarks/logos, may or may not need to be licensed. Some
activity may constitute fair use or free speech so as not to require license. Advice
in that regard should be sought from your own legal counsel.
A decision on any license request will depend on the nature and extent of the use
being applied for, the number of trademarks involved, the number and diversity of
products for which the trademark or trademarks will be used, and other possible factors,
such as whether the University believes there is a need to seek legal advice on the
application. However, in most cases, an answer will be provided in 30 days or less.
Arkansas Tech University will not license an activity which it believes would disparage
the University or any of its trademarks, or would be libelous, slanderous, harassing,
or in violation of local, state or federal law or constitute an unfair trade practice.
Some activity may constitute fair use or free speech so as not to require license.
Advice in that regard should be sought from your own legal counsel. Arkansas Tech
reserves the right to refuse any license at any time for any reason, in its sole discretion.
You can obtain an application for a License Agreement directly from CLC at www.clc.com.
Yes. All art designs must be submitted and approved by Arkansas Tech University Licensing Coordinator prior to products being produced.
Any use of Arkansas Tech University marks with other trademarks must be approved by
the Arkansas Tech University Licensing Coordinator, or through a University contract.
Licensing fees can be accessed at www.clc.com.
Yes. Student Organizations and University Departments must complete and submit the
licensing approval form. It is important for Arkansas Tech University to protect the
trademarks and controlling their use will maintain their value.
Yes. All items bearing Arkansas Tech University marks must be produced by a licensed
vendor whether they are for resale or not.
Generally, items are subject to royalties. However, each request is reviewed on a
case-by-case basis.
Merchandise produced without authorization may be considered counterfeit or infringing
and subject to all available legal remedies.
Any trademark that identifies or is associated with Arkansas Tech University may not
be used without prior permission from the Arkansas Tech University Licensing Coordinator.
Typically, the review process is 2-5 university, business days. Each request is reviewed
on a case-by-case basis to ensure compliance with Arkansas Tech University policies.
A list of licensees can be obtained through Learfield Licensing Partners, the Arkansas Tech University Licensing Coordinator or the Licensed University Vendors page.
No. At no time can Arkansas Tech University Trademarks be altered. Altering a mark
would hurt its integrity. This would dilute the strength and value of Arkansas Tech
University’s marks.