The purpose of Arkansas Tech University's licensing program is to ensure that Arkansas Tech University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of Arkansas Tech University. The program also ensures the quality, content, production and distribution of products meets Arkansas Tech University's standards.
Arkansas Tech University has contracted with CLC for its licensing program. CLC acts as an intermediary for Arkansas Tech University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner.
CLC (LEARFIELD/IMG COLLEGE)
Arkansas Tech University utilizes CLC as its primary licensing agent. Learfield assists Arkansas Tech University with the following:
- Facilitating the license application process
- Executing the licensing agreements
- Marketing the Arkansas Tech University brand to potential manufacturers
- Monitoring the marketplace for unlicensed use of trademarks
- Collecting royalty payments
- Conducting compliance review audits of licensed manufacturers
In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.
All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 12% of the wholesale price of an individual product.
Information on the services CLC provides, including a copy of an application and license agreement, can be found at www.clc.com.
Learfield Licensing Partners
1075 Peachtree Street
Atlanta, GA 30309