Journalism - Public Relations

Bachelor's Degree  | Russellville Campus | In-Person or Blended

The Public Relations option offers students a cohort experience where they develop critical thinking, strategic planning, writing and design skills.  In addition to the journalism core requirements, there are four courses required for the PR option.

HANDS-ON LEARNING opportunities

  • Final projects in Jour 3273, Jour 4073 and Jour 4173 are professional portfolios that students can use when looking for internships and jobs.

SKILLS YOU WILL LEARN

  • Critical thinking
  • How to create a media kit
  • How to create and implement a PR campaign
  • How to design various communication pieces
  • Working with business professionals
  • Working with others

About This Degree

TUITION

In-State: $232 | Out-of-State: $464

Students living in states bordering Arkansas receive in-state tuition.

Financial Aid is available for those who qualify. The Arkansas Tech University school code to use on the FAFSA is 001089.

Payment Options:

  • Financial Aid
  • Payment Plan
  • Graduate Assistantships

CAREER OPTIONS

You could work as a(n):

  • Account Executive
  • Communications Specialist
  • Community Relations
  • Public Information Officer
  • Social Media Manager

Alumni of our program work at:

  • CJRW
  • JB Hunt
  • Salvation Army
  • Sun Branding Solutions
  • TIAA
  • Walton Foundation

ACADEMIC INFORMATION

View the links below to better understand the courses, the course timeline, and who your faculty will be when you enroll as an ATU student.

Credentials that stack with this degree:

  • Accreditation in Public Relations (APR)
  • Master of Arts in Multi-Media Journalism

Point of Pride

Former students have held leadership roles nationally for PRSSA and as president of Arkansas PRSA.

 

IT'S TIME TO STEP UP

Find out how we will empower you to meet every challenge head-on.