Agriculture Business-Public Relations Option

Bachelor's Degree  | Russellville Campus | In-Person or Blended

If you have discipline-specific educational goals, there are options under the Agriculture Business Major. These options include Animal Science, Horticulture, Feed Mill Management, Pre-Veterinary Medicine and Public Relations. These choices provide you the opportunity to explore the many prospects available in the dynamic agriculture industry. Whether your interests lie in production agriculture or the business of the livestock, horticulture, feed milling, pre-veterinarian medicine or public relations, Tech has a program for you!

Public relations is defined as a strategic communication process that builds mutually beneficial relationships between organizations and their publics. This is one of our newest Agriculture Business options, and if you enjoy communicating through social media, helping others to understand a message or advocating for the vital agriculture industry, then Public Relations may be a great fit for you! The agriculture industry provides many opportunities for those interested in pursuing a career in public relations, and the combination of our general agriculture background and agriculture business major coupled with the public relations option prepares you with the skills for a fulfilling career in the industry.

HANDS-ON LEARNING opportunities

  • Developing public relations deliverables (JOUR 4173: Public Relations Project)
  • On-site application of ag-business in a leading agriculture processing business through the capstone experiences (AGBU 4173: Senior Seminar in Agriculture Business)


  • Critical thinking
  • Managing agribusiness systems
  • Marketing agriculture messages
  • Utilizing technology
  • Working with others
  • Writing for public relations release

About This Degree


In-State: $232 | Out-of-State: $464

Students living in states bordering Arkansas receive in-state tuition.

Financial Aid is available for those who qualify. The Arkansas Tech University school code to use on the FAFSA is 001089.

Payment Options:

  • Financial Aid
  • Payment Plan
  • Graduate Assistantships


You could work as a(n):

  • Communications Specialist
  • Communications Strategist
  • Director of Communications
  • Marketing Specialist

Alumni of our program work at:

  • Arkansas Cooperative Extension Service
  • Farm Bureau
  • Farm Credit
  • Tyson Foods


View the links below to better understand the courses, the course timeline, and who your faculty will be when you enroll as an ATU student.

Credentials that stack with this degree:

  • MS in Agricultural Communications
  • MS in Agriculture
  • MS in Marketing Communications

Point of Pride

Many alumni are in agriculture industry careers and graduate programs.



Find out how we will empower you to meet every challenge head-on.