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Department of Management & Marketing

Bachelor of Science in Business Administration in Business Data Analytics

Business Data Analytics applies knowledge and skills in business, math, and technology to solve some of today’s toughest problems. Students learn to apply quantitative reasoning, critical thinking, and high ethical standards to real world situations. Graduates in this major are able to analyze both small and big data sets to develop business insights to guide decision making. Analysts see trends, identify opportunities, and make predictions that allow businesses to survive and thrive in a competitive, rapidly changing environment. People who can make sense of the numbers and have strong data-driven decision making skills are highly sought after in organizations of all size and across all industries. The goal of the BDA program is to have students ready to contribute to the organization’s bottom line from day one.


The matrix below is a sample plan for all coursework required for this program.

1See appropriate alternatives or substitutions in “General Education Requirements”.
2BDA Electives: MGMT 3113 Business Process Improvement, BDA 4031-3 Internship, BDA 4073 Special Topics.
3Three hours of Advanced Electives from the following:
MKT 4013 Digital Metrics
FIN 4033 Financial Modeling
COMS 1333 Web Publishing
COMS 2104 Foundations of Computer Programming I (Prerequisite COMS 1403 Orientation to Computing, Information, and Technology/COMS 1411 Computer and Information Science Lab)
AND three hours of Support Elective from the following:
MKT 3063 Social Media Marketing 
PHIL 3103 Logic 
HIM 4063 Organization and Administration (Prerequisite HIM 3023 Introduction to Health Information Management)
MGMT 4103 Supply Chain Management.