Bachelor of Arts in Digital Content Creation
The Digital Content Creation degree prepares students to work in the fast-changing world of media production. It gives students experience with film-making, public relations, social media, and communication ethics. Students will leave with the ability to coordinate and create content for social media efforts---either their own or for employers.
Learning goals:
- Effective and ethical use of social media
- Ability to enact public relations campaigns
- Film-making
- Performance
- Building an online presence
- Cultivating an online audience
Curriculum
The matrix below is a sample plan for all coursework required for this program.
| Fall | Credits |
|---|---|
| ENGL 1013 Composition I 1 | 3 |
| USHG 1XXX U.S. History and Government 1 | 3 |
| MATH XXXX Mathematics 1 | 3 |
| COMM 1023 Exploration of Media and Communication / JOUR 1023 Exploration of Media and Communication | 3 |
| TECH 1001 Orientation to the University | 1 |
| Elective | 3 |
| Total Hours | 16 |
| Spring | Credits |
|---|---|
| ENGL 1023 Composition II 1 | 3 |
| SS 1XXX Social Science Courses 1 |
3 |
| SCIL 1XXX Science with Laboratory 1 | 4 |
| FAH 1XXX Fine Arts and Humanities Courses 1 | 3 |
| Elective | 3 |
| Total Hours | 16 |
| Fall | Credits |
|---|---|
| SCIL 1XXX Science with Laboratory 1 | 4 |
| TH 2703 Acting Theories and Techniques, COMM 2003 Public Speaking, COMM 2013 Voice and Diction, or COMM 3063 Oral Interpretation | 3 |
| TH 3263 Narrative Film Production | 3 |
| SS 1XXX Social Science Courses 1 |
3 |
| Elective | 3 |
| Total Hours | 16 |
| Spring | Credits |
|---|---|
| FAH 1XXX Fine Arts and Humanities Courses 1 | 3 |
| SS 1XXX Social Science Courses 1 or FAH 1XXX Fine Arts and Humanities Courses 1 | 3 |
| Digital Content Creation Elective 3 | 3 |
| Elective | 6 |
| Total Hours | 15 |
| Fall | Credits |
|---|---|
| JOUR 3173 Public Relations Principles | 3 |
| Digital Content Creation Elective 2 | 3 |
| Elective | 9 |
| Total Hours | 15 |
| Spring | Credits |
|---|---|
| COMM 3133 Digital Civility | 3 |
| TH 4293 Social Media Influencing | 3 |
| Elective | 5 |
| Elective (3000-4000 Level) | 4 |
| Total Hours | 15 |
| Fall | Credits |
|---|---|
| JOUR 4023 Social Media | 3 |
| Elective | 3 |
| Elective (3000-4000 Level) | 9 |
| Total Hours | 15 |
| Spring | Credits |
|---|---|
| COMM 4823 Communication Capstone or JOUR 4823 Journalism Capstone | 3 |
| Elective | 3 |
| Elective (3000-4000 Level) | 6 |
| Total Hours | 12 |
1See appropriate alternatives or substitutions in "General Education Requirements".
2Digital Content Creation Electives include: COMM / JOUR / TH Intership or Practicum, JOUR 2143 Media Writing, JOUR 4073 Graphic Communication, COMM 3003 Interpersonal Communication, COMM 3163 Writing for Performance, COMM 3263 Podcast/Radio Theatre Writing, TH 4563 Sound Design for Moving Image, TH 3803 Directing Theories and Techniques, and other courses approved by advisor.