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Bachelor of Arts in Digital Content Creation

The Digital Content Creation degree prepares students to work in the fast-changing world of media production.  It gives students experience with film-making, public relations, social media, and communication ethics.  Students will leave with the ability to coordinate and create content for social media efforts---either their own or for employers.

Learning goals:
  • Effective and ethical use of social media
  • Ability to enact public relations campaigns
  • Film-making
  • Performance
  • Building an online presence
  • Cultivating an online audience


The matrix below is a sample plan for all coursework required for this program.

Fall Credits
JOUR 3173 Public Relations Principles 3
Digital Content Creation Elective 2 3
Elective 9
Total Hours 15
Spring Credits
COMM 3133 Digital Civility 3
TH 4293 Social Media Influencing 3
Elective 5
Elective (3000-4000 Level) 4
Total Hours 15

Fall Credits
JOUR 4023 Social Media 3
Elective 3
Elective (3000-4000 Level) 9
Total Hours 15
Spring Credits
COMM 4823 Communication Capstone or JOUR 4823 Journalism Capstone 3
Elective 3
Elective (3000-4000 Level) 6
Total Hours 12

1See appropriate alternatives or substitutions in "General Education Requirements".
2Digital Content Creation Electives include: COMM / JOUR / TH Intership or Practicum, JOUR 2143 Media Writing, JOUR 4073 Graphic Communication, COMM 3003 Interpersonal Communication, COMM 3163 Writing for Performance, COMM 3263 Podcast/Radio Theatre Writing, TH 4563 Sound Design for Moving Image, TH 3803 Directing Theories and Techniques, and other courses approved by advisor.