Business Data Analytics
BDA 6073: Special Topics
Offered: As needed
Prerequisites: MGMT 6203, BDA 6203, and BDA/MKT 6323
This course offers an in-depth exploration of selected business data analytics topics.
The primary topic will vary from offering to offering.
Note: Course may be repeated up to three times if topic varies.
$35 per SSCH course fee.
BDA 6203: Business Information Analysis
Prerequisite: BUAD 2053, PSY/SOC 2053, STAT 2163, or STAT 2303 with a "C" or better.
In this course, students will learn to make strategic use of information systems and
technology to enhance the survival and success of an organization. They will learn
how to use and manage these resources to make data-driven decisions, to create insights
to assist in developing strategy, and to align the use of IS/IT with organizational
goals.
$35 per SSCH course fee.
BDA 6213: Visualizing Data
Prerequisites: Introduction to statistics course (BUAD 2053, MATH 2163, PSY 2053,
or other) and Introduction to MS Office course (BUAD 2003, MS Office Certification,
or other).
Students will study ways to develop effective visualizations that are based on the
principles cognitive science, graphic design, visual arts, and the visual perception
theories. This course develops the ability of student to understand and convey the
results of data analysis at the executive level as well as to influence others to
act on insights that develop from the analysis of data. The goal of the course is
to empower students to identify and illuminate important insights and skillfully display
them to improve decision-making. This course covers the use of quantitative analysis
and software to create effective displays. The course will advance critical thinking
skills because students will be better equipped to evaluate data and eliminate bias
from the process of turning data into knowledge. Students will enhance their written
and oral communication skills in written reports and presentations of their data visualizations.
$35 per SSCH course fee.
BDA 6323: Applied Predictive Analytics
Cross-listed: MKT 6323
Prerequisite: BUAD 2053, PSY/SOC 2053, STAT 2163, or STAT 2303 with a "C" or better.
This course will explore multivariate techniques to analyzing data (e.g. multivariate
regression, discriminant analysis, logistic regression, market-basket analysis, forecasting
and other analytic techniques). The focus of the course will be providing input for
organizational strategic decision-making. As an applied analytics course, emphasis
will be on application of predictive analytic techniques explored through conceptual,
computational, procedural and computer applications.
$35 per SSCH course fee.
BDA 6343: Advanced Analytics
Prerequisite: BDA 6323
This course will explore advanced analytic techniques such as machine learning and
artificial intelligence as well as cluster analysis, decision trees and other advanced
statistical techniques. The student will formulate advanced models and explore their
use to solve complex business problems.
$35 per SSCH course fee.
BDA 6353: Big Data Strategies
This cutting-edge course delivers sophisticated material in an easy-to-understand,
accessible way. Students will learn the foundational knowledge and tools needed to
seize the opportunities that big data analytics presents as well as how to align these
efforts with the organizational goals and strategies.
$35 per SSCH course fee.
BDA 6363: Analytics Strategy
Prerequisites: BDA 6323 and BDA 6343
This course focuses on management of data analytics activities within an organization.
Data identification, acquisition, cleansing, and analysis activities will be discussed
as part of an organization's overall data, I.T. and corporate strategy. The course
will explore the analytics manager's role in aligning the activities of the analytics
function with the organizations data, information and corporate strategy.
$35 per SSCH course fee.