Department of Management & Marketing

Bachelor of Science in Business Administration in Business Data Analytics

Business Data Analytics applies knowledge and skills in business, math, and technology to solve some of today’s toughest problems. Students learn to apply quantitative reasoning, critical thinking, and high ethical standards to real world situations. Graduates in this major are able to analyze both small and big data sets to develop business insights to guide decision making. Analysts see trends, identify opportunities, and make predictions that allow businesses to survive and thrive in a competitive, rapidly changing environment. People who can make sense of the numbers and have strong data-driven decision making skills are highly sought after in organizations of all size and across all industries. The goal of the BDA program is to have students ready to contribute to the organization’s bottom line from day one.

Curriculum

The matrix below is a sample plan for all coursework required for this program.

•  Freshman

  Fall		Spring
  ENGL 1013 Composition I1	3	ENGL 1023 Composition II1	3
  BUAD 1111 Introduction to Business	1	COMM 2173 Business and Professional Speaking	3
  BUAD 2003 Business Information Systems	3	BLAW 2033 Legal Environment of Business	3
  MATH 2243 Calculus for Business and Economics	3	MATH 2223 Quantitative Business Analysis	3
  Elective	3	BDA 2003 Business Problem Solving	3
  Total Hours	13	Total Hours	15

•  Sophomore

  Fall		Spring
  ACCT 2003 Accounting Principles I	3	ACCT 2013 Accounting Principles II	3
  ACCT 2000 Accounting Principles I Lab	0	ECON 2013 Principles of Economics II	3
  ECON 2003 Principles of Economics I	3	Science with Lab1	4
  BUAD 2053 Business Statistics	3	U.S. History/Government1	3
  BUAD 3023 Business Communications	3	BDA 3053 Business Data Analysis	3
  BDA 3013 Business Spreadsheet Modeling	3
  Total Hours	15	Total Hours	16

•  Junior

  Fall		Spring
  MKT 3043 Principles of Marketing	3	Science with Lab1	4
  ECON 3093 Econometrics	3	MGMT 3103 Operations Management	3
  MGMT 3003 Management and Organizational Behavior	3	Specified Elective3	3
  BDA 3003 Data Analytics Apps Development	3	BDA Elective2	6
  BDA 3033 Data Modeling and Management	3
  Total Hours	15	Total Hours	16

•  Senior

  Fall		Spring
  Fine Arts & Humanities1	6	MKT 3153 Marketing Research and Analysis	3
  MGMT 4013 Management Information Systems	3	MGMT 4083 Business Policy	3
  FIN 3063 Business Finance	3	MGMT 4203 Project Management	3
  Specified Elective3	3	BDA 4003 Business Intelligence	3
  		BDA Elective2	3
  Total Hours	15	Total Hours	15

¹See appropriate alternatives or substitutions in “General Education Requirements”.
²BDA Electives: MGMT 3113 Business Process Improvement, BDA 4031-3 Internship, BDA 4073 Special Topics.
³Three hours of Advanced Electives from the following:
MKT 4013 Digital Metrics
FIN 4033 Financial Modeling
COMS 1333 Web Publishing
COMS 2104 Foundations of Computer Programming I (Prerequisite COMS 1403 Orientation to Computing, Information, and Technology/COMS 1411 Computer and Information Science Lab)
AND three hours of Support Elective from the following:
MKT 3063 Social Media Marketing 
PHIL 3103 Logic 
HIM 4063 Organization and Administration (Prerequisite HIM 3023 Introduction to Health Information Management)
MGMT 4103 Supply Chain Management.