Department of Management & Marketing

Marketing Major with Track in Marketing Strategy

Students pursuing a track in Strategic Marketing learn to create and implement marketing strategy in a variety of organization types.  With courses in Marketing Research, Integrated Marketing Communication, Sport and Event Marketing, Selling and Sales Management, and Marketing Strategy, graduates are prepared to enter almost any area of the marketing field.  Applied Learning experiences include conducting actual marketing research for local organizations, consulting with small businesses through ATU’s Small Business Technology and Development Center to create marketing plans, and sales presentations to industry guests.


The matrix below is a sample plan for all coursework required for this program.

1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3Marketing Strategy electives include:
   JOUR 3173 Public Relations Principles
   MKT 3063 Social Media Marketing
   MKT 3083 Retailing and the Virtual Market Place
   MKT 3103 Selling and Sales Management
   MKT 4013 Digital Metrics
   MKT 4033 Internship in Marketing
   MKT 4053 Sport and Event Marketing
   MKT 4093 International Marketing, and
   MGMT 4103 Supply Chain Management