Department of Management & Marketing

Management Major with Track in Entrepreneurship

A track in Entrepreneurship prepares students to start and/or manage small businesses.  With courses in Small Business Management, Entrepreneurial Development, Integrated Marketing Communication, and other management and marketing courses, students graduate with an understanding of the unique challenges facing small businesses and have a business plan to address those issues.  Entrepreneurship students have opportunities to participate applied learning experiences such as state and regional business plan competitions and consulting with small businesses through ATU’s Small Business Technology and Development Center.


The matrix below is a sample plan for all coursework required for this program.

1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3 Entrepreneurship electives include:
  COMS 1333 Web Publishing I,
   COMS 2333 Web Publishing II,
   MGMT 3023 Principles of Human Resource Management,
   MGMT 4033 Internship I in Management,
   MGMT 4103 Supply Chain Management,
   MGMT 4203 Project Management
   MKT 3063 Social Media Marketing, and
   MKT 3083 Retailing and the Virtual Market Place