Department of Management & Marketing

Bachelor of Science in Business Administration in Business Data Analytics

Business Data Analytics applies knowledge and skills in business, math, and technology to solve some of today’s toughest problems. Students learn to apply quantitative reasoning, critical thinking, and high ethical standards to real world situations. Graduates in this major are able to analyze both small and big data sets to develop business insights to guide decision making. Analysts see trends, identify opportunities, and make predictions that allow businesses to survive and thrive in a competitive, rapidly changing environment. People who can make sense of the numbers and have strong data-driven decision making skills are highly sought after in organizations of all size and across all industries. The goal of the BDA program is to have students ready to contribute to the organization’s bottom line from day one.

Curriculum

The matrix below is a sample plan for all coursework required for this program.

•  Freshman

  Fall		Spring
  ENGL 1013 Composition I1	3	ENGL 1023 Composition II1	3
  BUAD 1111 Introduction to Business	1	COMM 2173 Business and Professional Speaking	3
  BUAD 2003 Business Information Systems	3	BLAW 2033 Legal Environment of Business	3
  MATH 2243 Calculus for Business and Economics	3	MATH 2223 Quantitative Business Analysis	3
  Elective	3	BDA 2003 Business Problem Solving	3
  Total Hours	13	Total Hours	15

•  Sophomore

  Fall		Spring
  ACCT 2003 Accounting Principles I	3	ACCT 2013 Accounting Principles II	3
  ECON 2003 Principles of Economics I	3	ECON 2013 Principles of Economics II	3
  BUAD 2053 Business Statistics	3	Science with Lab1	4
  BUAD 3023 Business Communications	3	U.S. History/Government1	3
  BDA 2013 Business Spreadsheet Modeling	3	BDA 3053 Business Data Analysis	3
  Total Hours	15	Total Hours	16

•  Junior

  Fall		Spring
  MKT 3043 Principles of Marketing	3	Science with Lab1	4
  ECON 3093 Econometrics	3	ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting	3
  MGMT 3003 Management and Organizational Behavior	3	MGMT 3103 Operations Management	3
  BDA 3003 Data Analytics Apps Development	3	BDA Elective2	6
  BDA 3033 Data Modeling and Management	3
  Total Hours	15	Total Hours	16

•  Senior

  Fall		Spring
  Fine Arts & Humanities1	6	MKT 3153 Marketing Research and Analysis	3
  ECON 3003 Money and Banking	3	MGMT 4083 Business Policy	3
  MGMT 4013 Management Information Systems	3	MGMT 4203 Project Management	3
  FIN 3063 Business Finance	3	BDA 4003 Business Intelligence	3
  		BDA Elective2	3
  Total Hours	15	Total Hours	15

¹See appropriate alternatives or substitutions in “General Education Requirements”.
²BDA Electives: MGMT 3113 Business Process Improvement, BDA 4031-3 Internship, BDA 4073 Special Topics.