What You Will Learn

 

 

What Is The Marketing Degree?

Marketing students learn how to create, communicate, deliver and exchange products that have value for customers.  With careers available in product development, sales, retailing (both traditional and online), advertising, shopper marketing, marketing analytics, and digital marketing, marketers have opportunities to have professions that are satisfying and challenging.  With an emphasis on applied learning, the marketing major at ATU gives students an opportunity to acquire hands on knowledge, rather than traditional lectures and textbooks.

What Will I Learn In The Program?

 What Courses Will I Take?

The Academic Advising Center has created maps that are term-by-term sample course schedules based on the current Undergraduate Catalog. On each Degree Map, the milestones listed to the right of each term are designed to keep students on track to graduate in four years.

Course Descriptions can be viewed in the Undergraduate Catalog 
 

What Resources Are Available To Me?

Organizations
Additional Resources Specifically For Tech Students:

Where Can I Get More Information About The Marketing Degree?

For more information about the Marketing degree and requirements, please see the program within the College of Business catalog or contact a faculty member here.

If you would like to tour the College of Business please contact Angie Bell.