Curriculum

Course Descriptions

 

Management and Marketing

The management and marketing option is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following:

1.  Effectively apply quantitative techniques as a problem-solving tool in management and marketing contexts.

2.  Effectively apply technology as a problem-solving tool in management and marketing contexts.

3.  Critically evaluate management and marketing problems.

4.  Identify and evaluate ethical issues related to management and marketing problems.

5.  Effective communications.


Dr. Stephen C. Jones
Associate Dean of the College of Business

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