What You Will Learn
What Is a Public Relations Degree?
This option joins two crucial areas of study: Agriculture Business and Public Relations / Communication. If you enjoy interpreting public opinion, attitudes and beliefs as they relate to agriculture, food and natural resources, make this option your choice.
What are the career opportunities?
As global population continues to increase, the demand for environmentally responsible and sustainable agricultural production has become crucial. Educating the public about current food and fiber production will become increasingly important as consumers become less aware of where their food comes from. Public relations specialists will play a leading role in developing, implementing, and evaluating educational and marketing campaigns that ensure consumers have access to accurate information about the agriculture industry to allow them to make informed choices.
Specifically, Public Relations option graduates are prepared to:
- Utilize public opinion, attitudes and issues to impact organizational plans.
- Develop management staff in relation to the organization’s social and citizenship responsibilities.
- Research, conduct, and evaluate successful programs of action and communication to achieve the necessary level of informed public understanding (e.g., marketing; financial; fund raising; and employee, community or government relations).
- Planning and implementing the organization’s efforts to influence or change public policy.
What Courses Will I Take?
The Academic Advising Center has created maps that are term-by-term sample course schedules based on the current Undergraduate Catalog. On each Degree Map, the milestones listed to the right of each term are designed to keep students on track to graduate in four years.
What Resources Are Available To Me?
- 300-Acre Farm
- Beef Operations
- Swine Operations
- Sheep Operations
- Horticulture Center
- Five Teaching Greenhouses
- Farm Classroom Facility
- Farm Credit of Western Arkansas
- Arkansas Farm Bureau
- Arkansas Women in Agriculture
- American Farm Bureau Federation
- American Feed Industry Association
- Arkansas Cattlemens Association
- Farm Foundation
- American Society for Farm Managers and Rural Appraisers
- National Young Farmer Educational Association
Additional Resources Specifically For Tech Students:
- Public Relations Student Society of America (PRSSA)
- Agriculture Club
- Hull-Hughes Collegiate FFA
- Pre-Vet Club
- Sigma Alpha Professional Sorority
- Alpha Gamma Rho Fraternity
Where Might I Find A Job After Graduating From This Program?
Career opportunities exist in agricultural business firms, banks, and other financial
agencies; marketing; food processing; extension; soil conservation; forestry; farm
and agri-business management; and sales and distribution firms. Find out more by visiting Career Services.
Where Can I Get More Information About The Agriculture Business Degree?
For more information about the Agriculture Business degree and requirements, see the program within the College of Engineering & Applied Sciences catalog.