For those looking to engage an audience with a high frequency, Twitter offers users the opportunity to communicate with users frequently.
Proper naming of twitter sites is difficult, as there is a 13 character limit. Twitter doesn’t allow spaces between words, which makes the use of capitalization more important.
Names should focus on searchability, as Google and Twitter both have an in-house search engine that is designed to pull up sites based on key word relevance.
Be aware that using Tech by itself is more commonly used to discuss technology.
Twitter acceptable naming conventions include:
When using these conventions, they should immediately be followed with information about the specific area. It’s preferred that “ArkansasTech” and “ATU” be capitalized, and the first word of the additional information should be capitalized as well.
Each Twitter site has a URL automatically created for the account based on the username. This encourages searchability.
Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.
Since Twitter does not support multiple administrators, all entities using Twitter should supply the account information (username and password) to the email address firstname.lastname@example.org.