social media

Social Media

Social media is a term used to collectively describe a set of tools that foster interaction, discussion and community, allowing people to build relationships and share information.

Key principles:

  • Social media is about conversations, community, connecting with personalities and building relationships. It is not just a broadcast channel or a sales and marketing tool.

  • Authenticity, honesty and open dialogue are key.

  • Social media not only allows you to hear what people say about you, but enables you to respond. Listen first, speak second.

Official University Social Media:

Directory of campus-administered social media pages.


Individuals using social media use the hashtag symbol # before keywords in their communication. For example, #ATU can be included in any Arkansas Tech communication on social media.

Arkansas Tech hashtags.

Social Media Guidelines:

Members of the campus community should adhere to Arkansas Techs Social Media Guidelines (PDF).


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