Visual Standards

Arkansas Tech University licensees are encouraged, within the stated guidelines, to be creative in the application of Arkansas Tech University trademarks. All designs are subject to approval by Learfield Licensing Partners and the Arkansas Tech University Licensing Coordinator prior to production.

The Academic Visual Standards Manual and Athletics Visual Standards Manual provide the Arkansas Tech University community and commercial designers with thorough explanation of the visual standards to be used for all printed, electronic, promotional and retail items.

Student organizations and University departments should consult with the Arkansas Tech University Licensing Coordinator prior to the start of design projects to determine the goal and concept of each project. All print designs must be reviewed by the Arkansas Tech University Licensing Coordinator prior to their production to ensure adherence to the University's visual standards.

Licensees should consult with Trademark Licensing 479-498-6038 prior to the start of design projects if they have questions about the concept of each project adhering to the University‚Äôs visual standards.

Academic Visual Standards Manual
Version 3 (updated 12/12/2014)

Athletics Visual Standards Manual
Version 3 (updated 12/12/2014)

Note: Due to differences in monitor color calibrations and printers, the colors you see in the PDF's below may not appear accurate. Please see the information on Arkansas Tech University identity colors in either guide for specifications.