Strategic Marketing Affiliates | Arkansas Tech University

Strategic Marketing Affiliates

Arkansas Tech University utilizes Strategic Marketing Affiliates (“SMA”) as its primary licensing agent. Strategic Marketing Affiliates assists Arkansas Tech University with the following:

Facilitating the license application process,
Executing the licensing agreements
Marketing the Arkansas Tech University brand to potential manufacturers,
Monitoring the marketplace for unlicensed use of trademarks,
Collecting royalty payments, and
Conducting compliance review audits of licensed manufacturers.

In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.

All licensees are required to remit royalty reports and payments on a quarterly basis to SMA, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 10% of the wholesale price of an individual product.

Information on the services SMA provides, including a copy of an application and license agreement, can be found at www.smaworks.com.

Strategic Marketing Affiliates
8900 Keystone Crossing
Indianapolis, IN 46240
Phone: (317) 669-0808
Fax: (317) 669-0810
Email: questions@smaworks.com

About SMA: Strategic Marketing Affiliates is an Indianapolis-based, full service licensing organization which represents over 240 colleges and universities located throughout North America. The 18-year-old agency is the fastest growing collegiate licensing agency in the U.S., with offices in Colorado, Indiana, New York and Ohio. For more information regarding SMA, please visit www.smaworks.com.