About Arkansas Tech University Licensing & Logos

The purpose of Arkansas Tech University's licensing program is to ensure that Arkansas Tech University's brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of Arkansas Tech University. The program also ensures the quality, content, production and distribution of products meets Arkansas Tech University's standards.

Arkansas Tech University has contracted with Learfield Licensing Partners to help improve its licensing program. Learfield acts as an intermediary for Arkansas Tech University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner. 

Learfield Licensing Partners

Arkansas Tech University utilizes Learfield Licensing Partners as its primary licensing agent. Learfield assists Arkansas Tech University with the following:

  • Facilitating the license application process
  • Executing the licensing agreements 
  • Marketing the Arkansas Tech University brand to potential manufacturers
  • Monitoring the marketplace for unlicensed use of trademarks
  • Collecting royalty payments
  • Conducting compliance review audits of licensed manufacturers

In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. To get started, click on the link below to download an application packet. The application contains instructions on how to complete the application phase of licensing as well as information that licensees will need to retain throughout the course of the licensing process.

All licensees are required to remit royalty reports and payments on a quarterly basis to Learfield, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 10% of the wholesale price of an individual product.

Information on the services Learfield provides, including a copy of an application and license agreement, can be found at www.learfieldlicensing.com.

Learfield Licensing Partners
8900 Keystone Crossing
Indianapolis, IN 46240
Phone: (317) 669-0808
Fax: (317) 669-0810


Learfield Sports acquired both SMA and LRG in 2014. These two industry-leading agencies now combine their more than 40 years of experience to create Learfield Licensing Partners, a world-class licensing firm that integrates each company’s services and success to align perfectly with Learfield’s history, strength and reputation within the industry. Our goal is to provide the best practices and strategies in the industry to properly protect and promote your brand, and couple that with new resources and strategies for growth with help from Learfield. Learfield Sports manages the exclusive multimedia rights for 99 collegiate properties throughout the country. Learfield’s rights encompass all athletic department media and sponsorship components, including stadium signage and numerous content distribution platforms. Those platforms deliver the passion of college athletics via radio, television and digital networks to fans around the globe. Please visit www.learfieldlicensing.com for more information.