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Arkansas Tech University Licensing

The mission of Arkansas Tech University’s Licensing program is to protect and promote the Arkansas Tech University brand and to ensure the public can properly identify and associate the University’s name and logos with officially licensed products bearing the University’s marks.

This site includes information for those who wish to use the Arkansas Tech University marks or become a licensee of Arkansas Tech University. It will detail the functions and policies of Arkansas Tech University’s licensing program and explain the licensing process. The policies stated represent official University policy and must be followed when using Arkansas Tech University marks.

The licensing program is a resource for all members of the Arkansas Tech University community and the vendors who work with the University and was designed to ensure consistent and appropriate use of Arkansas Tech University’s visual identity. Additionally, the program enables Arkansas Tech University to share in the benefits derived from the commercial use of these trademarks.

Please review the Academic Visual Standards Manual and the Athletics Visual Standards Manual for more specific information regarding use guidelines.

All Arkansas Tech University trademarks and service marks are the property of Arkansas Tech University.

  

About Arkansas Tech University Licensing

The purpose of Arkansas Tech University’s licensing program is to ensure that Arkansas Tech University’s brand identity is properly represented on products and services marketed to the both the University community and the public. The licensing program is responsible for determining if a product and/or design are consistent with the goals and image of Arkansas Tech University. The program also ensures the quality, content, production and distribution of products meets Arkansas Tech University's standards.

Arkansas Tech University has contracted with Strategic Marketing Affiliates (“SMA”) to help improve its licensing program. SMA acts as an intermediary for Arkansas Tech University, enabling it to work directly with manufacturers and retailers. This ensures that decisions can be made promptly and that manufacturers can become licensed with the University in a timely manner.

In order to produce products bearing the marks of Arkansas Tech University, manufacturers and vendors must be a licensee of Arkansas Tech University. For more information on becoming a Arkansas Tech University Licensee or on the services SMA provides, including a copy of the application and license agreement, visit Strategic Marketing Affiliates at www.smaworks.com.

All licensees are required to remit royalty reports and payments on a quarterly basis to SMA, who collects these payments on behalf of Arkansas Tech University. Arkansas Tech University has established a royalty rate of 10% of the wholesale price of an individual product.

For more information on becoming an Arkansas Tech University Licensee or on the services SMA provides, including a copy of the application and license agreement, visit Strategic Marketing Affiliates at www.smaworks.com.

 

 

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