
For those looking to engage an audience with photos, Instagram an offers opportunity to communicate with users on multiple platforms with regularity.
Naming Instagram sites should center around searchability, as Google’s search engine is designed to pull up sites based on key word relevance.
Instagram acceptable naming conventions include:
When using these conventions, they should be followed with more specific information about the area.
For example:
Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.
Since Instagram does not support multiple administrators, all entities using Instagram should supply the account information (username and password) to the email address newmedia@atu.edu.