Individuals using social media use the hashtag symbol # before keywords in their communication. For example, the #ATU, can be included in any Arkansas Tech communication on social media.
Using a hashtag makes it easier to categorize messages on social media channels. Clicking on the hashtag, and a user can see other recent messages on the platform that used the similar hashtag. Hashtags are commonly used as a means of generating excitement about events.
Hashtags are incorporated into Facebook, Twitter, Google+ and Instagram.