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For those looking to communicate specifically with varying audiences, Google+ offers the opportunity to communicate different messages to different target audiences.Naming ConventionsNaming Google+ pages should center around searchability, as Googles search engine is designed to pull up sites based on key word relevance. Google+ acceptable naming conventions include:

  • Arkansas Tech
  • Arkansas Tech University

When using these conventions, they should be followed with more specific information about the area.

For example:

  • Alumni: Arkansas Tech Alumni
  • Ozark Campus: Arkansas Tech University Ozark Campus
  • Athletics: Arkansas Tech Athletics

Key Components

  • Circles: Google+ does not let you friend of "follow" people you know. As you post to Google+, you can choose to send a global message to all your circles or to specific circles if the message is only applicable to a few audiences. Be aware that in order to add a person to a circle, you have to wait until they have added the page. This will require that you market your page first in order to get the users to build out your circles.
  • Hangouts: Google+ Hangouts allows users to video chat with up to 10 people.
  • Newsfeed: On Google+ newsfeed, posts by friends move to the top of the feed based on which post has the most recent comment. Older posts are eventually buried in the stream. Instead of liking a post, you can +1 a post. You can also share posts with circles or mute a post that is clogging up your stream.
  • Google+ Pages: This is Googles version of Facebook Fan Pages. Users can +1 a Page to signify their support for a brand.

Accessing Social Media Pages

Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.

Since Google+ does not support multiple administrators, all entities using Google+ should supply the account information (username and password) to the email address newmedia@atu.edu.


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