For those looking to communicate specifically with varying audiences, Google+ offers
the opportunity to communicate different messages to different target audiences.
Naming Google+ pages should center around searchability, as Google’s search engine
is designed to pull up sites based on key word relevance.
Google+ acceptable naming conventions include:
- Arkansas Tech
- Arkansas Tech University
When using these conventions, they should be followed with more specific information
about the area.
- Alumni: Arkansas Tech – Alumni
- Ozark Campus: Arkansas Tech University – Ozark Campus
- Athletics: Arkansas Tech – Athletics
- Circles: Google+ does not let you “friend” of "follow" people you know. As you post
to Google+, you can choose to send a global message to all your circles or to specific
circles if the message is only applicable to a few audiences. Be aware that in order
to add a person to a circle, you have to wait until they have added the page. This
will require that you market your page first in order to get the users to build out
- Hangouts: Google+ Hangouts allows users to video chat with up to 10 people.
- Newsfeed: On Google+ newsfeed, posts by friends move to the top of the feed based
on which post has the most recent comment. Older posts are eventually buried in the
stream. Instead of “liking” a post, you can +1 a post. You can also share posts with
circles or mute a post that is clogging up your stream.
- Google+ Pages: This is Google’s version of Facebook Fan Pages. Users can +1 a Page
to signify their support for a brand.
Accessing Social Media Pages
Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial
that university officials are able to easily access a site should the need to do so
arise. Readily available access serves as a way to protect the brand.
Since Google+ does not support multiple administrators, all entities using Google+
should supply the account information (username and password) to the email address