Google+

For those looking to communicate specifically with varying audiences, Google+ offers the opportunity to communicate different messages to different target audiences.

Naming Conventions
Naming Google+ pages should center around searchability, as Google’s search engine is designed to pull up sites based on key word relevance.

Google+ acceptable naming conventions include:

Arkansas Tech
Arkansas Tech University

When using these conventions, they should be followed with more specific information about the area.

For example:

Alumni: Arkansas Tech – Alumni
Ozark Campus: Arkansas Tech University – Ozark Campus
Athletics: Arkansas Tech – Athletics

Key Components

Circles: Google+ does not let you “friend” of "follow" people you know. As you post to Google+, you can choose to send a global message to all your circles or to specific circles if the message is only applicable to a few audiences. Be aware that in order to add a person to a circle, you have to wait until they have added the page. This will require that you market your page first in order to get the users to build out your circles.
Hangouts: Google+ Hangouts allows users to video chat with up to 10 people.
Newsfeed: On Google+ newsfeed, posts by friends move to the top of the feed based on which post has the most recent comment. Older posts are eventually buried in the stream. Instead of “liking” a post, you can +1 a post. You can also share posts with circles or mute a post that is clogging up your stream.
Google+ Pages: This is Google’s version of Facebook Fan Pages. Users can +1 a Page to signify their support for a brand.

Accessing Social Media Pages

Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.

Since Google+ does not support multiple administrators, all entities using Google+ should supply the account information (username and password) to the email address newmedia@atu.edu.

Google+

Key Components

Accessing Social Media Pages

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