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For those looking to communicate specifically with varying audiences, Google+ offers the opportunity to communicate different messages to different target audiences.

Naming Conventions
Naming Google+ pages should center around searchability, as Google’s search engine is designed to pull up sites based on key word relevance.  

Google+ acceptable naming conventions include:

When using these conventions, they should be followed with more specific information about the area.

For example:

Key Components

Accessing Social Media Pages

Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.

Since Google+ does not support multiple administrators, all entities using Google+ should supply the account information (username and password) to the email address

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