Before launching into social media, it's important to plan ahead to ensure your social media presence will be successful.
Being successful with social media takes time. You have to maintain a regular posting frequency — while that may vary by channel, a minimum of weekly engagement is a good baseline — and you also have to listen and engage. By first determining your goals, and assessing the role social media plays reaching them, you can determine how to allot your resources.
You may want to maintain a personal account on a social media service before launching an institutional account, so you can observe how people and organizations communicate in the space. Watch and listen before jumping in and speaking up. If you are unsure about whether social media is right for you, feel free to contact someone in the Office of University Relations to discuss various options.
As with any communications or marketing initiative, it's important to have a plan. The following Social Media Strategy Template [PDF] will discuss several topics to consider as you implement your plan.
Ready to get started? Complete the Social Media Account Request Form to better allow the Office of University Relations to assist in setting up the channels you wish to use.