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For those looking to build brand awareness, social networking site Facebook offers users the opportunity to create connection around a particular program, department or college.

Naming Conventions

Naming Facebook sites should center around searchability, as Google’s search engine is designed to pull up sites based on key word relevance.

Facebook acceptable naming conventions include:

When using these conventions, they should be followed with more specific information about the area.

For example:

It is also suggested that each site create a specific URL for the page to encourage searchability. Each name should include Arkansas Tech or ATU and then specific entity information. No dashes, underscores, numbers or periods should be used. This action is permanent, so please contact the Office of University Relations with any questions before creating the URL.

For example:

Accessing Social Media Pages:

Because Arkansas Tech remains the owner of the Arkansas Tech brand, it is crucial that university officials are able to easily access a site should the need to do so arise. Readily available access serves as a way to protect the brand.

Therefore, all university Facebook sites should add the user “ArkansasTech NewMedia” as a administrator to their Facebook pages. This administrator should be assigned a manager role.


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