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Social Media Best Practices

Be transparent:

University personnel using social media during working hours should be doing so on behalf of the university for university business and not for personal use.

Be accurate and aware:

Make sure you have the facts before posting. It’s better to verify the information first than to have to post a correction or retraction later. Cite and link to sources whenever possible, as this is a way to build community. Pay close attention to typographical errors.

Have a conversation:

Talk to readers as though you were communicating in a face-to-face situation. Consider content that's open-ended and invites response, as this helps readers feel connected and included in the conversation.

Add value:

The best way to have a solid readership is to provide information that people value. It may be information about important deadlines, information about events or background information regarding a particular program.

Be careful:

When using social media, university personnel should maintain a professional relationship with students at all times. Comments by employees on matters that are not a matter of public concern could result in employee discipline.

Be respectful:

When posting, you are more likely to achieve your goals while being constructive and respectful. If you feel angry or passionate about a particular subject, it is important to delay posting until you are calm. Your reputation and the reputation of Arkansas Tech are best served in this manner.

Check and update often:

Social media sites should be checked at least twice daily. The reason for this is to ensure a timely response to questions or concerns a user might have. Tips for responding on social media. Additionally, sites should be updated weekly with fresh content.

Avoid over posting:

While social media sites should be updated regularly, updating a site too often will overwhelm users who have subscribed to your content. This causes your posts to have a “junk mail” feel to them and your users will quickly become conditioned to ignore. Posts should be made at various times throughout the day with different types of content. For example, event reminders, news articles and photos would each be considered a type of content.

Be aware of liability:

Those posting content can be held legally liable for content posted on the site. Therefore, avoid posting defamatory, obscene or threatening content.

Admit mistakes:

If you make a mistake, admit it. Be upfront and be quick with your correction.You may choose to modify an earlier post—just make it clear that you have done so.


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