Coat of Arms (Crest) – Only initiated members may use this in any manner, which is dignified and in good taste.

Colors – The colors of Zeta Tau Alpha are turquoise blue and steel gray.

Corporate Logo – Zeta Tau Alpha's current corporate logo (for general purposes referred to as “the ZTA window”) was designed in the early 1990s. It represents the rising sun with five rays that are symbolic of the warmth and the brightness that the Fraternity brings to her sisters.

Crown – The five-pointed Crown is an official symbol of the Fraternity.

Chain of Chapters – A gold link inscribed “Alpha” begins Zeta Tau Alpha's chain of chapters. Each time a new collegiate chapter is Installed, a silver link, etched with the chapter's Greek name, is added to the chain.

Strawberry – In the late 1800s, an admirer of one of ZTA's Founders, Mary Campbell Jones (Batte), sent her a gift of strawberries. The scrumptious present prompted the group of nine friends to host their first purely social gathering and to become officially recognized as a campus organization.

Bunny - The symbol of the Theta Theta chapter.

Flower – The flower of the Fraternity, chosen by Founder Ruby Leigh Orgain, is the white violet.