Committee Members
Susie Nicholson
Phil Jacobs
Dr. Hanna Norton
Dr. Kevin Mason
Laura Rudolph
Anthony Caton
Leslie Miller
Cody Hill

Strategic Planning Goal Five
Effectively market the university 

Continuously elevate the Arkansas Tech Brand.
Recognizing the importance of image in the college selection process as well as in fundraising efforts, Arkansas Tech University will strive for continuous improvement of our brand among high school students and their influencers, alumni, current students, and the community.

  • Integrate all university marketing communications for brand consistency and budget effectiveness

  • Develop necessary on-campus communications services in order to save money, streamline our efforts and allow for higher output

  • Increase exposure through media relations and public relations

  • Energize the visual image of the university by updating word marks and logos

  • Develop a licensing program

  • Explore and harness new media opportunities

  • Allocate marketing budgets to remain competitive against other universities in the region

  • Develop and execute annual external communications plans to include advertising, direct mail, public relations, and web-based marketing

  • Improve and update web presence and web communications

Ensure Stakeholder Satisfaction.
Addressing the need to connect with students, faculty, staff, alumni, parents, communities, and government officials, the university will streamline internal communication, expand on communication vehicles, and enhance delivery of Arkansas Tech’s message to neighboring communities as well as throughout the state and region.  Beyond delivery of messages, the university will boost services and support offerings to enrich existing relationships and foster new bonds with stakeholders.

  • Enhance internal communications

  • Continue and expand community partnership opportunities

  • Tell success stories across campus/share student successes with Tech Family

  • Improve communications between campuses

  • Create a university-wide calendar

  • Implement a system for spreading good news on campus

  • Increase community support for the university

  • Enhance governmental and legislative relationships

  • Outreach of campus services to communities we serve

  • Increase opportunities for volunteerism, advocacy, and participation in campus activities

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