in 1968, 20 years after its own establishment, the Public Relations Society of America (PRSA) founded the Public Relations Student Society of America. The declared purpose of PRSSA is to cultivate a favorable and mutually advantageous relationship between students and professional public relations practitioners.
The student society aims to foster the following:
- Understanding of current theories and procedures of the profession
- Appreciation of the highest ethical ideals and principles
- Awwareess of an appropriate professional attitude
- Appreciation of Associate Membership in PRSA and eventually accredited membership
Today the Public Relations Student Society of America has more than 8,500 members in 270 chapters on college campuses across the country.