Preparation of Manuscript
All manuscripts must be written in English and submitted as a Word document. The document should not contain page numbers. The document should be in 12 Point Times New Roman font with 1" margins all around, and should contain the following material in the prescribed order.
Tables and Figures:
Tables and figures should be placed within the text, not at the end of the manuscript. The headings for Tables and Figures should start with the term "Table" or "Figure" centered and bolded. Double-space after the heading. Tables should be numbered and figures should be alphabetized (e.g., Table 1; Figure A). The descriptive title for the table or figure should be centered and bolded two spaces below the heading. Tables should be centered on the page and have proper labeling of column headings, and other notations. Tables should be created with the Table function of Word (do not use the spacebar to create columns). Figures and artwork must be high quality JPEG or GIF files. The figure title should be typed on a separate line and should not be part of the image file.
Notations should be clearly explained within the text. Equations should be centered on the page. If equations are numbered, type the number in parentheses flush with the right margin. Unusual symbols and Greek letters should be identified. Equations that may be too wide to fit in a single column should be provided as an appendix. JBAO is published in HTML format, which does not handle equations very well. Therefore, authors should provide a gif or jpg image file for all equations. The image file should not contain the equation number, only the equation.
Do not use footnotes, since they do not convert well to HTML format. Rather, the author should use endnotes. If endnotes are used, they should be placed after the reference section. The endnotes should be numbered.
Images can be included in the document, but authors should also keep a separate GIF or JPEG file for all images since these will be needed for final publication.
Bagozzi, Richard P. 1980. Causal Models in Marketing. New York: Wiley.
Singh, Jagdip. 1991. "Understanding the Structure of Consumers' Satisfaction Evaluations of Service Delivery." Journal of the Academy of Marketing Science 19 (Summer): 223-244.
Zeithaml, Valarie A., Leonard L. Berry, and A. Parasuraman. 1993. "The Nature and Determinants of Customer Experiences of Service." Journal of the Academy of Marketing Science 21 (Winter): 1-12.
Article in a Book Edited by Another Author:
Levitt, Theodore. 1988. "The Globalization of Markets." In Multinational Marketing Management. Eds. Robert D. Buzzell and John A. Quelch. Reading, MA: Addison-Wesley, 186-205.
Paterson, Karen S. 1985. "The Effects of Bilingual Labels in Buyer Behavior." Dissertation. University of California at Irvine.