Management and MarketingThe management and marketing option is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole. Specific objectives of the program are to provide students who select the management and marketing major with the following: 1. Effectively apply quantitative techniques as a problem-solving tool in management and marketing contexts. 2. Effectively apply technology as a problem-solving tool in management and marketing contexts. 3. Critically evaluate management and marketing problems. 4. Identify and evaluate ethical issues related to management and marketing problems. 5. Effective communications. Dr. Kevin Mason
Chair, Management and Marketing Curriculum in Management and Marketing Freshman Year | | Fall | Spring | | English Composition I, II (ENGL 1013,1023) | | 3 | 3 | | World Civilization I, II (HIST 1503,1513) | | 3 | 3 | | Business and Professional Speaking (SPH 2173) | | | 3 | | Introduction to Business Systems (BUAD 1003) | | 3 | | | College Algebra (MATH 1113)2 | | 3 | | | General Psychology (PSY 2003) | | | 3 | | Intro to Computer Based Systems (COMS 1003) | | 3 | | | Calculus for Business and Econ (MATH 2243) | | | 3 | | # | 15 | 15 | Sophomore Year | | Fall | Spring | | Accounting Principles I, II (ACCT 2003, 2013) | | 3 | 3 | | Principles of Economics I, II (ECON 2003, 2013) | | 3 | 3 | | Business Statistics (BUAD 2053) | | | 3 | | Management Productivity Tools (MGMT 2013) | | 3 | | | Legal Environment of Business (BUAD 2033) | | 3 | | | Science with Lab 1 | | 4 | 4 | | Fine Arts/Humanities Electives1 | | | 3 | | # | 16 | 16 | Junior Year | | Fall | Spring | | Management and Org Behavior (MGMT 3003) | | 3 | | | Principles of Marketing (MKT 3043) | | 3 | | | Production Management (MGMT 3103) | | | 3 | | Money and Banking (ECON 3003) | | 3 | | | US History/Political Elective3 | | 3 | | | Business Finance (FIN 3063) | | | 3 | Managerial Accounting (ACCT 3063) or
Cost Accounting (ACCT 4023) | | | 3 | | Management or Marketing Elective4 | | | 3 | | Business Communications (BUAD 3023) | | 3 | | | Electives | | | 3 | | Physical Education1 | | 1 | 1 | | # | 16 | 16 | Senior Year | | Fall | Spring | | Management or Marketing Electives 4 | | 6 | 6 | | Business Policy (MGMT 4083) | | | 3 | | Management Information Systems (MGMT 4013) | | 3 | | | Fine Arts/Humanities Electives1 | | | 3 | | Electives | | 6 | 3 | | # | 15 | 15 | Back to Top ________________________________ 1 See General Education requirements. 2 Students who have two years of high school algebra with a grade of "C" or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2243, Calculus for Business and Economics. 3 Three hours must be taken from the following: Hist 2003, Hist 2013, or Pols 2003 4 Of the 15 Management / Marketing elective hours, 6 hours must be marketing electives and 6 hours must be management elective, and the remaining 3 hours can come from either a marketing or management elective. Note: only 3 hours of internship in management/marketing will apply to this requirement. 5 At least 40 of the total hours required for graduation must be 3000-4000 level courses |
