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Preparation
of Manuscript
All
manuscripts must be written in English
and submitted as a Word document.
The document should not contain
page numbers.
The document should be in 12
Point Times New Roman font with 1
margins all around, and should contain
the following material in the prescribed
order.
- Page
1: Title of Article and Author
Contact Information.
The title of the article
should be centered, bold, and all
caps. Author contact information
should include the authors
university affiliation, current
position, mailing address, e-mail,
and phone number (double space
between authors).
- Page
2: Abstract.
Start with the title "Abstract" centered, bold,
initial caps. This should be
followed by the abstract text (250
500 words) typed in single
space. Left justify all
paragraphs, with no indent, and
double space between paragraphs.
- Pages
3 and following: Title and Body
of Paper. Enter the title again,
centered and bolded, with initial
caps.
Double space after the title
and proceed with the body of the
paper.
The body of the paper should
be left justified and single-spaced
with no indentations at the start of
each paragraph. Double space
between paragraphs. Major
section headings should be centered,
bolded; with initial caps.
Subsection headings should be on a
separate line and be left justified,
bolded, with initial caps.
Subsequent subheadings should be in
bold italics on the same line
as the text. All tables and
figures should be included in the
body of the paper.
Tables
and Figures: Tables and figures
should be placed within the text, not at
the end of the manuscript. The headings
for Tables and Figures should start with
the term "Table" or
"Figure" centered and bolded.
Double-space after the heading.
Tables should be numbered and
figures should be alphabetized (e.g.,
Table 1; Figure A).
The descriptive title for the
table or figure should be centered and
bolded two spaces below the heading.
Tables should be centered on the
page and have proper labeling of column
headings, and other notations. Tables
should be created with the Table
function of Word (do not use the
spacebar to create columns).
Figures and artwork must be high quality
JPEG or GIF files. The figure
title should be typed on a separate line
and should not be part
of the image file.
Mathematical
Notations: Notations
should be clearly explained within
the text. Equations should be centered
on the page. If equations are numbered,
type the number in parentheses flush
with the right margin. Unusual symbols
and Greek letters should be identified.
Equations that may be too wide to fit in
a single column should be provided as an
appendix.
JBAO is published
in HTML format, which does not handle
equations very well. Therefore,
authors should provide a gif or jpg
image file for all equations. The
image file should not contain the
equation number, only the equation.
Endnotes:
Do not use footnotes, since they do not
convert well to HTML format.
Rather, the author should use
endnotes. If endnotes are used,
they should be placed after the
reference section.
The endnotes should be numbered.
Images:
Images can be included in the document,
but authors should also keep a separate
GIF or JPEG file for all images since
these will be needed for final
publication.
4.
References: Start the
reference section immediately after the
body of the paper with the title
"References" centered and
bolded.
Each reference should be left
justified and single spaced, with a
double space between references.
Reference citations within the text
should consist of the author's last name
and date of publication, without
punctuation, enclosed within
parentheses, and should be inserted
before punctuation and/or at a logical
break in the sentence. Bookmark links
from the citation to a reference are
preferred but not required. If several
citations are needed, separate them with
semicolons, and list alphabetically.
Give the page number only if necessary.
If the author's name has just been
listed in the text, the date in
parentheses is sufficient. If two or
more works by an author have the same
year, distinguish them by placing a, b,
etc. after the year. Use et al. for
works by four or more authors. For
example:
Jones'
latest proposal (1979) has been
questioned by some (Boston 1981; Brown
1990), but is generally accepted by
others (Fritz 1979; Lang 1979; Rotwang
1984). Investigators (Cockburn et al.
1985; Hodges McCollum, and Hall 1981;
Lee and King 1983) have found that . . .
References
should be single-spaced and placed at
the end of the manuscript. Works by a
single author should be listed
chronologically; for multiple authors,
alphabetically and then chronologically.
References should be in the following
format:
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Books:
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Bagozzi,
Richard P. 1980.
Causal Models in Marketing.
New York: Wiley.
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Journals:
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Singh,
Jagdip. 1991.
"Understanding the
Structure of Consumers'
Satisfaction Evaluations of
Service Delivery." Journal
of the Academy of Marketing
Science 19 (Summer):
223-244.
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Multiple
Authors:
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Zeithaml,
Valarie A., Leonard L. Berry,
and A. Parasuraman. 1993.
"The Nature and
Determinants of Customer
Experiences of Service." Journal
of the Academy of Marketing
Science 21 (Winter): 1-12.
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Article
in a Book Edited by Another
Author:
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Levitt,
Theodore. 1988. "The
Globalization of Markets."
In Multinational
Marketing Management. Eds.
Robert D. Buzzell and John A.
Quelch. Reading, MA:
Addison-Wesley, 186-205.
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Unpublished
Dissertations:
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Paterson,
Karen S. 1985. "The Effects
of Bilingual Labels in Buyer
Behavior." Dissertation.
University of California at
Irvine.
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5.
Appendices: If needed, the
appendix should start with the title
"Appendix" centered and
bolded. If there are multiple
appendices, each should be lettered
(e.g., Appendix A).
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