Current Issue

Letter from the Editor -
Andrew Cannon, Arkansas Tech University

• Assessing Training Effectiveness in Larnaca's
  Michael Anastasiou, Internapa College - Cyprus
• Measuring The Financial Value of Brand Equity: The Perpetuity Perspective
  Justin Anderson, California State Polytechnic University -Pomona
• The Effects of Advertising on Cypriot Consumer Behavior
  Lycourgos Hadjiphanis, European University Cyprus
• Application of Mangement Concepts to ERP Implementation
  Robert L. Hurt, California State Polytechnic University-Pomona
• The Stability of the U.S. Economy
  Richard W. Taylor, Arkansas State University
  David F. Kern, Arkansas State University
• Strategic Decision Making Under Uncertainty From The Foundations Of Creativity, Psychology, And Management Research: An Examination And Synthesis
  Elisabeth J. Teal, North Georgia College & State University