Courses
Description
MKT4153: Research Methods
Offered: Spring
Prerequisites: BUAD 2053, MKT 3043. Additional prerequisites for 3000 and 4000 level courses are listed in the College of Business section of this catalog.
A study of the development of the basic methodology in research design for primary and secondary data, including requirements for collection, analysis, editing, coding, and presentation of data to support marketing decisions.
Sections
| CRN |
Section # |
# Seats |
Days |
Time |
Date |
Building |
Room |
|
