Courses
Description
JOUR4883: Mass Communication Theory
Prerequisite: 15 semester hours of Journalism.
This course provides an examination of the major theories and domains of mass communication research, emphasizing mass media effects. Students are acquainted with the assumptions, propositions, and empirical research foundations of these theories. The course covers the historical evolution and recent trends in mass communication theory as well as the application of theories to specific contexts such as marketing or organizational communication.
Sections
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