Undergraduate Catalog
Colleges

Department of Management and Marketing

Dr. Stephen Jones, Associate Dean
Rothwell Hall, Room 441
(479) 968-0673
sjones@atu.edu

Professors:
Bashaw, Mason, Roach, Troboy, Tucci
Associate Professors:
Bean, Cochran, S. Jones, Walton
Assistant Professors:
Batch, Idemudia, Tao

The Department of Management and Marketing offers majors in business data analytics, management and marketing and business education. Decision making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences are introduced.

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following abilities:

  1. Effectively apply technology as a problem-solving tool in management and marketing contexts.
  2. Critically evaluate management and marketing problems.
  3. Identify and evaluate ethical issues related to management and marketing problems.
  4. Effectively communicate.
  5. Proficiency in the foundation principles of management and marketing.

Business Data Analytics

Curriculum in Business Data Analytics

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 BLAW 2033 Legal Environment of BusinessT 3
MATH 2243 Calculus for Business and Economics 3 MATH 2223 Quantitative Business AnalysisT 3
ElectiveT 5 BDA 2003 Business Problem Solving 3
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
BUAD 2053 Business StatisticsT 3 Science with Lab1,T 4
BUAD 3023 Business Communications 3 U.S. History/Government1,T 3
BDA 2013 Business Spreadsheet Modeling 3 BDA 3053 Business Data Analysis 3
Total Hours 15 Total Hours 16
 
Junior
Fall Spring
MKT 3043 Principles of Marketing 3 Science with Lab1,T 4
ECON 3093 Econometrics 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
MGMT 3003 Management and Organizational Behavior 3 MGMT 3103 Operations Management 3
BDA 3003 Data Analytics Apps Development 3 BDA Elective2 6
BDA 3033 Data Modeling and Management 3    
Total Hours 15 Total Hours 16
 
Senior
Fall Spring
Fine Arts & Humanities1,T 6 MKT 4153 Research Methods 3
ECON 3003 Money and Banking 3 MGMT 4083 Business Policy 3
MGMT 4013 Management Information Systems 3 MGMT 4203 Project Management 3
FIN 3063 Business Finance 3 BDA 4003 Business Intelligence 3
    BDA Elective2 1
Total Hours 15 Total Hours 13
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2BDA Electives: MKT 4073 Retail Operations, MGMT 3113 Managerial Process Analysis, BDA 4031-3 Internship, BDA 4073 Special Topics.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Management and Marketing

Curriculum in Management and Marketing

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
MATH 1113 College Algebra2,T 3 MATH 2223 Quantitative Business AnalysisT 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 Elective 6
Elective 5
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
Science with Lab1,T 4 Science with Lab1,T 4
BDA 2003 Business Problem Solving 3 Fine Arts & Humanities1,T 3
BLAW 2033 Legal Environment of BusinessT 3 BUAD 2053 Business StatisticsT 3
Total Hours 16 Total Hours 16
 
Junior
Fall Spring
U.S. History/Government1,T 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
BUAD 3023 Business Communications 3 FIN 3063 Business Finance 3
ECON 3003 Money and Banking 3 MGMT 3103 Operations Management 3
MGMT 3003 Management and Organizational Behavior 3 MGMT/MKT Elective(3000-4000 level)3 3
MKT 3043 Principles of Marketing 3 Elective 3
Total Hours 15 Total Hours 15
 
Senior
Fall Spring
MGMT 4013 Management Information Systems 3 Fine Arts & Humanities1,T 3
MGMT/MKT Elective(3000-4000 level)3 6 MGMT 4083 Business Policy 3
Elective 6 MGMT/MKT Elective (3000-4000 level)3 6
  Elective 1
Total Hours 15 Total Hours 13
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of Management electives with the remaining three hours from either a management or a marketing elective. Only three hours of management/marketing internship will apply to this requirement.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in Entrepreneurship Concentration

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
MATH 1113 College Algebra2,T 3 MATH 2223 Quantitative Business Analysis2, T 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 Elective 6
Elective 5
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
Science with Lab1,T 4 Science with Lab1,T 4
BDA 2003 Business Problem Solving 3 Fine Arts & Humanities1,T 3
BLAW 2033 Legal Environment of BusinessT 3 BUAD 2053 Business StatisticsT 3
Total Hours 16 Total Hours 16
 
Junior
Fall Spring
U.S. History/Government1,T 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
BUAD 3023 Business Communications 3 FIN 3063 Business Finance 3
ECON 3003 Money and Banking 3 MGMT 3103 Operations Management 3
MGMT 3003 Management and Organizational Behavior 3 MKT 4153 Research Methods 3
MKT 3043 Principles of Marketing 3 Elective 3
Total Hours 15 Total Hours 15
 
Senior
Fall Spring
MGMT 4053 Small Business Management 3 Fine Arts & Humanities1,T 3
Market Strategy elective3 3 MGMT 4063 Entrepreneurial Development 3
MGMT 4013 Management Information Systems 3 MGMT 4083 Business Policy 3
Elective 6 Behavioral Elective4 3
Elective 1
Total Hours 15 Total Hours 13
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3Three hour Market Strategy elective must be taken from: MKT 3163 Consumer Behavior or MKT 4143 Marketing Management or MGMT 4113 Managerial Issues in Electronic Commerce.
4Three hour Behavioral elective must be taken from: MGMT 4023 Personnel/Human Resources Management or MGMT 4093 Human Behavior in Organizations or MGMT 4213 Business Leadership or MGMT 4223 Leadership: Ideas and Images in Art, Film, History, and Literature.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in International Business Concentration

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
MATH 1113 College Algebra2,T 3 MATH 2223 Quantitative Business Analysis2, T 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 Elective 6
Elective 5
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
BDA 2003 Business Problem Solving 3 Fine Arts & Humanities1,T 3
BLAW 2033 Legal Environment of BusinessT 3 BUAD 2053 Business StatisticsT 3
Foreign Lang 3 Foreign Lang 3
Total Hours 15 Total Hours 15
 
Junior
Fall Spring
U.S. History/Government1,T 3 Science with Lab1,T 4
BUAD 3023 Business Communications 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
ECON 3003 Money and Banking 3 ECON 4093 International Economics and Finance 3
MGMT 3003 Management and Organizational Behavior 3 FIN 3063 Business Finance 3
MKT 3043 Principles of Marketing 3 MGMT 3103 Operations Management 3
Total Hours 15 Total Hours 16
 
Senior
Fall Spring
Science with Lab1,T 4 Fine Arts & Humanities1,T 3
MGMT 4013 Management Information Systems 3 MGMT 4083 Business Policy 3
MKT 4093 International Marketing 3 MKT 3163 Consumer Behavior or MKT 4153 Research Methods 3
MGMT Elective (3000-4000 level) 3 MGMT Elective (3000-4000 level) 3
Elective 2 Elective 2
Total Hours 15 Total Hours 14
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in Management Concentration

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
MATH 1113 College Algebra2,T 3 MATH 2223 Quantitative Business Analysis2, T 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 Elective 6
Elective 5
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
Science with Lab1,T 4 Science with Lab1,T 4
BDA 2003 Business Problem Solving 3 Fine Arts & Humanities1,T 3
BLAW 2033 Legal Environment of BusinessT 3 BUAD 2053 Business StatisticsT 3
Total Hours 16 Total Hours 16
 
Junior
Fall Spring
U.S. History/Government1,T 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
BUAD 3023 Business Communications 3 FIN 3063 Business Finance 3
ECON 3003 Money and Banking 3 MGMT 3103 Operations Management 3
MGMT 3003 Management and Organizational Behavior 3 MGMT 3123 Business Ethics 3
MKT 3043 Principles of Marketing 3 Elective 3
Total Hours 15 Total Hours 15
 
Senior
Fall Spring
MGMT 4013 Management Information Systems 3 Fine Arts & Humanities1,T 3
Behavioral Elective3 6 MGMT 3113 Managerial Process Analysis or MGMT 4203 Project Management 3
Elective 6 MGMT 4083 Business Policy 3
Behavioral Elective3 3
Elective 1
Total Hours 15 Total Hours 13
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
3Nine hours Behavioral elective must be taken from: MGMT 4023 Personnel/Human Resources Management or MGMT 4093 Human Behavior in Organizations or MGMT 4213 Business Leadership or MGMT 4223 Leadership: Ideas and Images in Art, Film, History, and Literature.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in Marketing Concentration

The matrix below is a sample plan for all coursework required for this program
Freshman
Fall Spring
ENGL 1013 Composition I1,T 3 ENGL 1023 Composition II1,T 3
MATH 1113 College Algebra2,T 3 MATH 2223 Quantitative Business Analysis2,T 3
BUAD 1111 Introduction to BusinessT 1 SPH 2173 Business and Professional SpeakingT 3
BUAD 2003 Business Information SystemsT 3 Elective 6
Elective 5
Total Hours 15 Total Hours 15
 
Sophomore
Fall Spring
ACCT 2003 Accounting Principles IT 3 ACCT 2013 Accounting Principles IIT 3
ECON 2003 Principles of Economics IT 3 ECON 2013 Principles of Economics IIT 3
Science with Lab1,T 4 Science with Lab1,T 4
BDA 2003 Business Problem Solving 3 Fine Arts & Humanities1,T 3
BLAW 2033 Legal Environment of BusinessT 3 BUAD 2053 Business StatisticsT 3
Total Hours 16 Total Hours 16
 
Junior
Fall Spring
U.S. History/Government1,T 3 ACCT 3063 Managerial Accounting or ACCT 4023 Cost Accounting 3
BUAD 3023 Business Communications 3 FIN 3063 Business Finance 3
ECON 3003 Money and Banking 3 MGMT 3103 Operations Management 3
MGMT 3003 Management and Organizational Behavior 3 MKT 3163 Consumer Behavior 3
MKT 3043 Principles of Marketing 3 Elective 3
Total Hours 15 Total Hours 15
 
Senior
Fall Spring
MGMT 4013 Management Information Systems 3 Fine Arts & Humanities1,T 3
MKT 4143 Marketing Management 3 MGMT 4083 Business Policy 3
MKT 4153 Research Methods 3 MGMT or MKT Electives (3000-4000 level) 3
Elective 6 MKT Electives (3000-4000 level) 3
Elective 1
Total Hours 15 Total Hours 13
 
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223 Quantitative Business Analysis, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914 Calculus I.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Minor Business

The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30 hours of courses offered by the College of Business may be counted toward completion of degree requirements.

ACCT 2003 Accounting Principles I
BUAD 2003 Business Information Systems or COMS 1003 Introduction to Computer Based Systems
BLAW 2033 Legal Environment of Business
ECON 2003 Principles of Economics I or ECON 2013 Principles of Economics II*
MGMT 3003 Management and Organizational Behavior**
MKT 3043 Principles of Marketing**

*for many majors ECON 2003 Principles of Economics I or ECON 2013 Principles of Economics II can be used to satisfy 3 hours of the general education social science requirement.

**in order to take the upper division (3000-4000 level) MKT and MGMT courses, a non-business major must have completed 54 hours including all 2000 level courses listed above and have a cumulative GPA of at least 2.0.