Undergraduate Catalog
Colleges

Department of Management and Marketing

Dr. Stephen Jones, Associate Dean
Rothwell Hall, Room 441
(479) 968-0673
sjones@atu.edu

Professors:
Bashaw, Mason, Roach, Troboy, Tucci
Associate Professors:
Bean, Cochran, S. Jones, Walton
Assistant Professors:
Batch, Idemudia, Tao

The Department of Management and Marketing offers majors in business data analytics, management and marketing and business education. Decision making as a process is stressed. Students are taught to search for and identify important facts and properly analyze them in developing sound alternative courses of action. Modern analytical techniques as well as the importance of the behavioral sciences are introduced.

The management and marketing major is designed generally to prepare students for careers as professional managers or as self-employed entrepreneurs in either profit-seeking or not-for-profit organizations. The curriculum emphasizes a comprehensive understanding of business principles and economic activities. The required course of study seeks to prepare the graduate not only for initial employment but for subsequent advancement in his/her chosen vocation. Effective education for business responsibility consists not only of the development of an understanding of the principles and methodologies which govern the organization and administration of the individual business enterprise, but also includes an understanding of larger problems and relationships of the economy as a whole.

Specific objectives of the program are to provide students who select the management and marketing major with the following abilities:

  1. Effectively apply technology as a problem-solving tool in management and marketing contexts.
  2. Critically evaluate management and marketing problems.
  3. Identify and evaluate ethical issues related to management and marketing problems.
  4. Effectively communicate.
  5. Proficiency in the foundation principles of management and marketing.

Business Data Analytics

Curriculum in Business Data Analytics

Suggested Sequence of Courses
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
BUAD 1111T 1 SPH 2173T 3 ECON 2003T 3 ECON 2013T 3
BUAD 2003T 3 BLAW 2033T 3 BUAD 2053T 3 Science with Lab1,T 4
MATH 2243 3 MATH 2223T 3 BUAD 3023 3 U.S. History/Government1,T 3
ElectiveT 5 BDA 2003 3 BDA 2013 3 BDA 3053 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 16
Junior Senior
Fall Spring Fall Spring
MKT 3043 3 Science with Lab1,T 4 Fine Arts & Humanities1,T 6 MKT 4153 3
ECON 3093 3 ACCT 3063 or ACCT 4023 3 ECON 3003 3 MGMT 4083 3
MGMT 3003 3 MGMT 3103 3 MGMT 4013 3 MGMT 4203 3
BDA 3003 3 BDA Elective2 6 FIN 3063 3 BDA 4003 3
BDA 3033 3         BDA Elective2 1
       
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 13

1See appropriate alternatives or substitutions in “General Education Requirements”.
2BDA Electives: MKT 4073, MGMT 3113, BDA 4031-3, BDA 4073.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Management and Marketing

Curriculum in Management and Marketing

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 2223T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MGMT/MKT Elective(3000-4000 level)3 6 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 Elective 6 MGMT/MKT Elective (3000-4000 level)3 6
MGMT 3003 3 MGMT/MKT Elective(3000-4000 level)3 3   Elective 1
MKT 3043 3 Elective 3  
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MGMT/MKT Elective (3000-4000 level)3 6 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 Elective 6 MGMT/MKT Elective (3000-4000 level)3 6
MGMT 3003 3 MGMT/MKT Elective (3000-4000 level)3 3   Elective 1
MKT 3043 3 Elective 3  
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3The 15 hours of Management and Marketing electives must include six hours of Marketing electives, six hours of Management electives with the remaining three hours from either a management or a marketing elective. Only three hours of management/marketing internship will apply to this requirement.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in Entrepreneurship Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4053 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 Market Strategy elective3 3 MGMT 4063 3
ECON 3003 3 MGMT 3103 3 MGMT 4013 3 MGMT 4083 3
MGMT 3003 3 MKT 4153 3 Elective 6 Behavioral Elective4 3
MKT 3043 3 Elective 3 Elective 1
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MGMT 4063 3 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 MKT 4153 3 Behavioral elective4 3
MGMT 3003 3 MGMT 4053 3 Elective 6 Market Strategy elective3 3
MKT 3043 3 Elective 3 Elective 1
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3Three hour Market Strategy elective must be taken from: MKT 3163 (Consumer Behavior) or MKT 4143 (Marketing Management) or MGMT 4113 (E-Commerce).
4Three hour Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.).
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in International Business Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 BDA 2003 3 Fine Arts & Humanities1,T 3
BUAD 2003T 3 Elective 6 BLAW 2033T 3 BUAD 2053T 3
Elective 5 Foreign Lang 3 Foreign Lang 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 15
Junior Senior
Fall Spring Fall Spring
U.S. History/Government1,T 3 Science with Lab1,T 4 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
BUAD 3023 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 MGMT 4083 3
ECON 3003 3 ECON 4093 3 MKT 4093 3 MKT 3163 or MKT 4153 3
MGMT 3003 3 FIN 3063 3 MGMT Elective (3000-4000 level) 3 MGMT Elective (3000-4000 level) 3
MKT 3043 3 MGMT 3103 3 Elective 2 Elective 2
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 14
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Foreign Lang 3 Foreign Lang 3
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 15
Junior Senior
Spring Fall Spring Fall
U.S. History/Government1,T 3 Science with Lab1,T 4 Science with Lab1,T 4 Fine Arts & Humanities1,T 3
BUAD 3023 3 ACCT 3063 or ACCT 4023 3 ECON 4093 3 MGMT 4083 3
ECON 3003 3 FIN 3063 3 MGMT 4013 3 MGMT Elective (3000-4000 level) 6
MGMT 3003 3 MGMT 3103 3 MKT 3163 or MKT 4153 3 Elective 2
MKT 3043 3 MKT 4093 3 Elective 2
Total Hours 15 Total Hours 16 Total Hours 15 Total Hours 14
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of ”C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Curriculum in Management Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232, T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 Behavioral Elective3 6 MGMT 3113 or MGMT 4203 3
ECON 3003 3 MGMT 3103 3 Elective 6 MGMT 4083 3
MGMT 3003 3 MGMT 3123 3 Behavioral Elective3 3
MKT 3043 3 Elective 3 Elective 1
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232,T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 3113 or MGMT 4203 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MGMT 3123 3 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 MGMT 4013 3 Behavioral Elective3 6
MGMT 3003 3 Behavioral Electives3 3 Elective 6 Elective 1
MKT 3043 3 Elective 3
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13

1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
3Nine hours Behavioral elective must be taken from: MGMT 4023 (Human Resource Mgmt) or MGMT 4093 (Human Behavior) or MGMT 4213 (leadership) or MGMT 4223 (Leadership in Film, Hist, Lit.)
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.


Curriculum in Marketing Concentration

Degree Completion Plan Beginning in Fall Semester
Freshman Sophomore
Fall Spring Fall Spring
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232,T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Fall Spring Fall Spring
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MKT 4143 3 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 MKT 4153 3 MGMT or MKT Electives (3000-4000 level) 3
MGMT 3003 3 MKT 3163 3 Elective 6 MKT Electives (3000-4000 level) 3
MKT 3043 3 Elective 3 Elective 1
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
Degree Completion Plan Beginning in Spring Semester
Freshman Sophomore
Spring Fall Spring Fall
ENGL 10131,T 3 ENGL 10231,T 3 ACCT 2003T 3 ACCT 2013T 3
MATH 11132,T 3 MATH 22232,T 3 ECON 2003T 3 ECON 2013T 3
BUAD 1111T 1 SPH 2173T 3 Science with Lab1,T 4 Science with Lab1,T 4
BUAD 2003T 3 Elective 6 BDA 2003 3 Fine Arts & Humanities1,T 3
Elective 5 BLAW 2033T 3 BUAD 2053T 3
Total Hours 15 Total Hours 15 Total Hours 16 Total Hours 16
Junior Senior
Spring Fall Spring Fall
U.S. History/Government1,T 3 ACCT 3063 or ACCT 4023 3 MGMT 4013 3 Fine Arts & Humanities1,T 3
BUAD 3023 3 FIN 3063 3 MKT 3163 3 MGMT 4083 3
ECON 3003 3 MGMT 3103 3 MKT 4153 3 MGMT or MKT Elective (3000-4000 level) 3
MGMT 3003 3 MKT 4143 3 Elective 6 MKT Elective (3000-4000 level) 3
MKT 3043 3 Elective 3 Elective 1
Total Hours 15 Total Hours 15 Total Hours 15 Total Hours 13
1See appropriate alternatives or substitutions in “General Education Requirements”.
2Students who have two years of high school algebra with a grade of “C” or better and a math ACT score of 22 or above may omit College Algebra and enroll directly in MATH 2223, Quantitative Business Analysis. If omitted, an additional 3 hours of electives will be required. Students considering graduate school are advised to use free elective hours to take MATH 2914.
TDesignates a block of courses that would provide for a seamless transfer into this program if equivalent courses are taken at another college or university.

Minor Business

The minor in Business is available to students who wish to add to their knowledge of business for personal edification or for professional purposes, but not open to College of Business majors. Please note that for non-business majors, no more than 30 hours of courses offered by the College of Business may be counted toward completion of degree requirements.

ACCT 2003
BUAD 2003 or COMS 1003
BLAW 2033
ECON 2003 or ECON 2013*
MGMT 3003**
MKT 3043**

*for many majors ECON 2003 or ECON 2013 can be used to satisfy 3 hours of the general education social science requirement.

**in order to take the upper division (3000-4000 level) MKT and MGMT courses, a non-business major must have completed 54 hours including all 2000 level courses listed above and have a cumulative GPA of at least 2.0.